NVIDIA Tegra: Tiny Computer Packs Massive Punch!

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NVIDIA Tegra: Tiny Computer Packs Massive Punch!

Postby Apoptosis » Mon Jun 02, 2008 8:31 am

SANTA CLARA, Calif., June 2 /PRNewswire/ -- Today, NVIDIA Corporation
(Nasdaq: NVDA) introduced the Tegra family of processors, the world's first
single-chip computer capable of the rich high definition and internet
experiences we've come to expect from our PCs, but on small pocket type
devices. NVIDIA Tegra is a tiny computer-on-a-chip, smaller than a US dime
(10-cent piece), designed from the ground up to enable the "visual PC
experience" on a new generation of mobile computing devices while consuming
the smallest amount of power.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080602/AQM085LOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO)

"Creating Tegra was a massive challenge. Our vision was to create a
platform that will enable the 2nd personal computer revolution -- which
will be mobile centric, with devices that last days on a single charge, and
yet has the web, high definition media, and computing experiences we've
come to expect from our PC," said Jen-Hsun Huang, president and CEO at
NVIDIA. "Shrinking down a 50 watt PC architecture will not create the
discontinuity this industry needs. The culmination of nearly 1,000 man
years of engineering, Tegra is a completely ground-up computer-on-a-chip
architecture that consumes 100 times less power. Mobile internet and
computing devices built with Tegra are going to be magical."

The NVIDIA Tegra 650 processor is the second product in the Tegra line,
the first being the NVIDIA Tegra APX 2500 processor, which is enabling the
next generation of Windows Mobile smartphones. With the launch of this new
processor, the NVIDIA Tegra products will reach consumers towards the end
of the year.

"With the growing market demand for mobile Internet access, NVIDIA
launched the APX 2500 computer-on-a-chip targeted at smartphones and
handsets earlier this year. Recognizing that mobile Internet access usages
will occur not just on smartphones and handsets but on compute devices as
well, NVIDIA announced today the Tegra architecture. Representing the first
products to be targeted at the MID and portable device space, it is
anticipated to bring integrated capabilities similar to the APX 2500 with
NVIDIA's graphics expertise, an ARM core, HD video, and advanced power
management," said Ian Lao, senior analyst at In-Stat.

NVIDIA Tegra is a heterogeneous processor architecture with multiple
processors, each architected for a specific class of tasks - an 800 MHz ARM
CPU, a HD video processor, an imaging processor, an audio processor, and an
ultra-low power GeForce(R) GPU These processors are used together or
independently to deliver a wonderful experience while utilizing a minute
amount of power. With this heterogeneous ultra-low-power processor
architecture, NVIDIA Tegra processors achieve up to 10 times the power
efficiency of existing products in battery-operated computer systems
running compelling visual computing applications.

"As more consumers begin to access the mobile Internet with devices
like smartphones and MIDs, device manufacturers will be challenged to
create the same high-quality user experience on mobile devices that
consumers currently enjoy on their desktop PCs," said Warren East, CEO,
ARM. "Using advanced ARM technology and providing a ground-breaking mix of
performance, power consumption and form factor, the NVIDIA Tegra mobile
computer-on-a-chip addresses this challenge more effectively than any other
solution yet on the market, thereby taking a major step toward the oncoming
mobile Internet revolution."

NVIDIA Tegra 650 also features:
-- All-day media processing, for 130 hours audio, 30 hours HD video
-- HD image processing for advanced digital still camera and HD camcorder
-- Optimized hardware support for Web 2.0 applications for a true desktop-
class internet experience
-- Display support for 1080p HDMI, WSXGA+ LCD and CRT, and NTSC/PAL TV-Out
-- Direct support for WiFi, disk drives, keyboard, mouse, and other
-- A complete Board Support Package (BSP) to enable fast times to market
for Windows Mobile-based designs

"With NVIDIA's Tegra processor line, we will continue to see impressive
mobile innovations in Windows Mobile products," said Todd Warren, corporate
vice president of Microsoft's mobile communication business. "Microsoft is
dedicated to providing people best-in-class mobile experiences, so that
people can carry a single device for work and play."

For more information on NVIDIA's processors, please visit


NVIDIA (Nasdaq: NVDA) is the world leader in visual computing
technologies and the inventor of the GPU, a high-performance processor
which generates breathtaking, interactive graphics on workstations,
personal computers, game consoles, and mobile devices. NVIDIA serves the
entertainment and consumer market with its GeForce(R) products, the
professional design and visualization market with its Quadro(R) products,
and the high-performance computing market with its Tesla(TM) products.
NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout
Asia, Europe, and the Americas. NVIDIA's inaugural NVISION 08 conference
will be held August 25-27, 2008 in San Jose, Calif. For more information,
visit http://www.nvidia.com and http://www.nvision08.com.

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