One of our many stops at CES this year was a visit ECS. While there we got a chance to check out their recently launched "Gold" line of motherboards. Designed with the enthusiast in mind, these up the ante on the Black Series by adding extra gold to their socket and slot contacts. This improves the contact made with each component, and ECS claims that this will offer better reliability and a longer life.
Article Title: CES 2010
Article Link: http://legitreviews.com/article/1181/1/