We got a GeForce GTX 400 Series Pricing Update from NVIDIA today!! The e-mail was not under NDA, so I wanted to share it with you:
As you are likely writing about the upcoming Radeon 6800 series launch, we felt it was important that you’re up to date on the latest GeForce GTX 400 series pricing.
We’d like to inform you of new suggested etail pricing (SEP) for one of our most popular GPUs, the GeForce GTX 460 1GB. The new SEP for the GTX 460 1GB is $199.99. As always, the SEP is just a suggestion and you’ll likely find retail boards from our partners at multiple price points. We expect many standard boards to sell in the $180s-$190s, and OC boards to sell for $209+.
In addition to the GeForce GTX 460 1GB, we’d also like to mention new pricing on the GeForce GTX 470. The SEP of this GPU is now $259.99. The GeForce GTX 470 offers more tessellation engines than GTX 460, making it ready for the most demanding DX11 games on the market today, and just as important, the games of tomorrow.
These new SEPs will be reflected at the e-tail level in the next couple of days.
AMD is currently positioning the $179.99 Radeon 6850 against the GeForce GTX 460 768MB, which currently has a SEP of $169.99. However, GTX 460 768MB boards can be found for as low as $159.99 online. As a result, we feel that the stock GeForce GTX 460 1GB will ultimately be the Radeon 6850’s closest competitor.
Priced at $239.99, the Radeon 6870 will be competing with GeForce GTX 460 1GB OC boards running at speeds in excess of 800MHz graphics clock from our partners. And for a few dollars more, users may also consider the GeForce GTX 470.