I would expect a more refined product to be demonstrated at this event. It "does" look like they taped their heatpipes onto fins. We all know Apple's story, so this product, that looks like it was made in a garage, may be the future of computer cooling. However, I think it will have to go through modifications prior to manufacturing. How come no one mentioned the size? If it is the future of cooling, it is WAY too large. They may be on the right track, but it still needs work.
Rig#1: Intel i5-3570K, MSI-B75MA-P45 mobo, G-Skill Ripjaws DDR3-1600 2x4gb, MSI-7870 2gd5t/oc gpu, Tt TR2-600w psu, Tt Commander Snow ed. Case, Cooler Master Hyper212+ HSF, OCZ Agility3 SSD 120GB, WE Caviar Black 750GB
Rig#2: AMD Phenom 2-970, MSI-890FXA-GD-65 mobo, 6GB Geil DDR3-1333, HIS Radeon HD6870 1GB gpu, Antec Quattro-850 psu, Rosewill Conqueror Case, Zalman CNPS-9500 hsf, 1TB Toshiba Sata3 HD