AMD TrustZone Technology Coming To APUs with ARM IP

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AMD TrustZone Technology Coming To APUs with ARM IP

Postby Apoptosis » Wed Jun 13, 2012 6:04 am

AMD Strengthens Security Solutions through Technology Partnership with ARM

– Industry-first Collaboration to Extend ARM TrustZone Security Technology into x86- based AMD Offerings, Enabling More Secure Computing Experiences and Significantly Expanding the Security Ecosystem –

SUNNYVALE, Calif. — June 13, 2012 — AMD (NYSE: AMD) today announced
it will integrate a new security solution into its future products to meet the increasing
need to provide consumers and businesses with secure access to their content and
worry-free online transactions. Through a strategic technology partnership with ARM,
AMD will integrate the established ARM® TrustZone® technology into future Accelerated
Processing Units (APUs) via a system-on-a-chip (SoC) design methodology. This
industry-first collaboration will help accelerate broader ecosystem support by aligning
x86 hardware with the world’s most broadly-adopted mobile security ecosystem.

By adopting the industry-standard approach to security that TrustZone
technology embodies, AMD and ARM will provide a consistent approach to security
spanning billions of Internet-connected mobile devices, tablets, PCs and servers −
whether they are powered by ARM processor-based solutions or AMD x86 APUs. AMD
plans to provide development platforms that have TrustZone security features on select
APUs in 2013, expanding further across its product portfolio in 2014. In a presentation
this week at the AMD Fusion Developer Summit 2012 (AFDS), AMD Senior Vice
President and Chief Information Officer Mike Wolfe described AMD’s vision to advance
computing security by enhancing AMD’s existing security technologies. This is expected
to include developing a platform security processor using an ARM Cortex™-A5 CPU that
features TrustZone technology, to monitor and help protect against malicious access to
sensitive data and operations at the hardware level

“With AMD’s support for, and inclusion in, the expanding TrustZone ecosystem,
consumers and businesses can rest assured their data and content are secured by an
industry-standard security solution that spans a multitude of devices and operating
systems,” said Wolfe. “This example of AMD’s ambidextrous strategy, which leverages
our history of x86 and graphics innovation while also embracing other technologies and
intellectual property, will help drive a more secure computing experience for our
consumer and businesses customers.”

“As technology becomes more important to our everyday lives, security needs to
be present in every single device. The challenge that the industry faces is how to make
this a reality,” said Ian Drew, executive vice president, strategy, ARM. “Through this
technology partnership with AMD, and the broadening of the ARM TrustZone technology
ecosystem, we’re making another important step towards a solution. The aim is to make
security accessible and consistent for consumers and business users across all
computing devices.”

Industry Support Demonstrates Market Need

In recognition of the first time hardware will be aligned to an industry-standard
security solution between multiple processor architectures, the technology partnership
has garnered wide support from industry leaders and influencers.

“At Alipay, we strive to provide safe and reliable online payment services to
hundreds of millions of registered users for the tens of millions of transactions they make
every day,” said Stephen Zhu, senior director, Alipay. “By incorporating security at the
hardware level, AMD and ARM are providing an added level of protection and taking us
one step closer to achieving this goal.”

“Hardly a week goes by without the emergence of another scary story regarding
stolen identities or some other computer-related security breach – such as last week’s
hack of social career networking website LinkedIn that resulted in millions of stolen
passwords,” observed Nathan Brookwood, Research Fellow at Insight 64. “The bad guys
have figured out that it’s easier to steal money from a bank’s computers than from the
bank itself. AMD’s move to integrate ARM’s TrustZone technology into future APUs will
allow systems containing those APUs to attain the same level of hardware-enforced
security as today’s most advanced devices, and will allow the users of those systems to
sleep more soundly at night.


ARM TrustZone Brings Security to Millions of Devices
ARM TrustZone technology - a system-wide approach to security - is a key
component of the ARM architecture and is integrated into the ARM Cortex-A processor
series. Launched in 2004, TrustZone is a result of ongoing co-development that ARM
carries out with a wide range of companies and has been implemented in a wide array of
devices to date. The aim of the TrustZone ecosystem is to drive industry alignment and
scalability. This will enable billions of TrustZone technology-based devices to meet the
system security needs of consumers, service providers, enterprises and device
manufacturers.

Supporting Resources
- Visit AMD.com to learn more about AMD and its products, or AMD Blogs for the
latest on what’s going on in and around the company
- A live video webcast of the AFDS presentations, with recorded playback, can be
accessed at http://www.inxpo.com/events/amd/afds-d
- Follow all the news from the AMD on Twitter at @AMD_Unprocessed or like us
on Facebook
- For more information on ARM TrustZone technology and ARM Cortex Series
processors
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