Synacor and Zynga Partner to Make In-Game Currency Available

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Synacor and Zynga Partner to Make In-Game Currency Available

Postby Apoptosis » Tue Dec 04, 2012 7:04 am

Synacor and Zynga Partner to Make In-Game Currency and Access
to Popular Zynga Games Available for Consumers With Premium
Pay-TV and Internet Subscriptions

Partnership Enables Pay-TV and High Speed Internet Providers
to Package In-Game Currency With Triple Play or Internet
Offerings

BUFFALO, N.Y. and SAN FRANCISCO, Dec. 4, 2012 (GLOBE NEWSWIRE) --
Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen startpages,
TV Everywhere solutions and cloud-based Identity Management ("IDM")
services across multiple devices for cable, satellite, telecom and
consumer electronics companies, today announced a partnership with
Zynga (Nasdaq:ZNGA), the world's leading provider of social game
services, to make Zynga game currency available to pay-TV and
high-speed Internet providers as part of their consumer bundles. The
partnership will enable them to expand their video, telephony, and
high-speed Internet subscription offerings to include access to Zynga
games from their online start pages.

Synacor will enable MVPDs to deliver a wide range of online products
and services, in addition to TV Everywhere, to their pay-TV
subscribers. Through its first-ever partnership with Zynga, pay-TV
subscribers of participating MVPDs will be able to receive in-game
currency each month as a part of their subscription that can be
redeemed in their favorite Zynga games including Zynga Poker, Words
With Friends, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby
Blast among others.

"TV Everywhere is raising awareness of the value of authentication. It
facilitates an evolving definition of the breadth of offerings MVPDs
are capable of delivering to their consumers. Games are an important
extension, and Zynga's leadership in social games makes it an ideal
partner. Synacor is delighted to be working with Zynga, and this
partnership will build upon an ecosystem that continues to expand the
definition of the bundle for our customers," said Ron Frankel, Synacor
CEO. "Partnerships such as these, where pay-TV subscribers get even
more benefits and entertainment from their subscriptions, are
redefining the bundle, and we are confident the foremost programmers
and content providers will see value in this subscriber-friendly
approach."

Players will be able to use in-game credits to enhance their game play
and unlock additional options such as Power-Ups, energy and decorative
items in their favorite Zynga games across multiple platforms including
Facebook, Zynga.com, and Google+.

"Zynga is always looking for innovative opportunities to deliver the
best value in entertainment for its new and existing players," said
Barry Cottle, Chief Revenue Officer for Zynga. "Our partnership with
Synacor will enable us to offer additional value to premium pay-TV
subscribers with in-game currency while providing easy navigation to
their favorite Zynga games directly from their PC home screens."

For more information on Synacor's TV Everywhere solutions and Value
Added Services, please visit synacor.com or email
tellmemore@synacor.com.

About Synacor

Synacor's white-label platform enables cable, satellite, telecom and
consumer electronics companies to deliver TV Everywhere, digital
entertainment, cloud-based services and apps to their end-consumers
across multiple devices, strengthening those relationships while
monetizing the engagement. Synacor (Nasdaq:SYNC), is headquartered in
Buffalo, NY. For more information, visit synacor.com.Integrate.
Authenticate. Engage.

The Synacor logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=11609

About Zynga

Zynga Inc. is the world's leading provider of social game services with
311 million monthly active users playing its games, which include Zynga
Poker, Words With Friends, Scramble With Friends, Gems With Friends,
Draw Something, FarmVille2, ChefVille, CityVille, Bubble Safari and
Ruby Blast. Zynga's games are available on a number of global
platforms, including Facebook, Zynga.com, Google+, Tencent, Apple iOS,
and Google Play. Zynga is headquartered in San Francisco, California.
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