LAS VEGAS- January 9, 2013- SOUL Electronics, a global leader in pro and consumer audio manufacturing, teams up with Olympic gold medal winner, Usain Bolt, to develop customizable, in-ear headphones made for the runner by the world’s best runner. Dubbed the “World’s Fastest Man,” Bolt became the inspiration behind the limited edition Run-Free headphones by offering his input and advice into what would make the ideal audio solution for athletes, especially runners.
“Bolt was our inspiration for the Run-Free headphones. The ‘fastest man on earth’ needs headphones that are lightweight, yet durable and sweat resistant, with excellent sound quality. Runners sweat from either their body or their head. In Bolt’s case- he sweats from the head. So, we developed a headphone that would be sweat resistant and never short out,” says Lan Kennedy-Davis, CEO of SOUL Electronics USA. “The Run-Free definitely gives the athlete the freedom and confidence to stay active without worrying about ruining their headphones.”
The sleek design of the Run-Free features comfortable and flexible ear hooks that can be customized to fit all ear shapes and sizes, which eliminates the hassle of earbuds falling out during movement and strenuous activity. It can be customized to accommodate those who prefer the ear-hook clips for extra durability when exercising, or can be worn without them for a lightweight feel.
The Run-Free also features a straight wire cable with inline remote which allows for total control over music playback and smartphone functions. Its sweat-resistant design ensures the Apple Controller and in-ear technology will never be adversely affected by moisture or sweat.
Designed by a team of world-class engineers, advanced driver and circuitry design ensures superb bass, clear mids and highs to create high precision audio balance. SOUL’s core value is superior sound, and the Run-Free lives up to the impeccable audio that SOUL is known for.
The Run-Free retails for $199.95.
It comes in black and black/green as a tribute to Bolt’s home country of Jamaica. It is available at SOUL Electronics’ online store as well as Best Buy, Amazon.com and more.
Bolt is also the inspiration behind SOUL’s SL300JAM. It is an elite hi-definition noise-cancelling headphone that offers the listener a fully isolating audio experience. A stylish design that pays homage to Bolt’s home country, Jamaica, coupled with superior sound makes this a great option for athletes and travelers, alike.
About Usain Bolt
Jamaican sprinter Usain Bolt remains the world’s fastest man by repeating as the Olympic gold medalist in the 100 and 200 meters at the 2012 London Games, becoming the first man to win both events in successive Summer Olympics. In 2012, he won the 100-meter dash in an Olympic record time of 9.63 seconds. Bolt then won the 200 and took a third gold medal as the anchor of Jamaica’s world record-setting 400-meter relay team.
About SOUL Electronics
SOUL Electronics is a global leader in consumer electronics and manufacturing with a rich history in delivering innovative technology concepts. Accustomed to pushing the envelope in the consumer electronics world, the group represents a vision for innovative superior designs with state of the art acoustics.
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