AMD Announces 2013 Mobile APU Series

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AMD Announces 2013 Mobile APU Series

Postby Apoptosis » Thu May 23, 2013 10:09 am

AMD Amplifies Mobile Experience with Responsive Performance, Rich Graphics, Elite Software and Long Battery Life
2013 Mobile APU line-up meets user needs across a wide range of new and traditional PC form factors at an ideal balance of price-to-


SUNNYVALE, Calif. —5/23/2013

AMD (NYSE: AMD) today launched three new additions to its 2013 A-Series and E-Series Mobile Accelerated Processing Unit (APU) lineup – delivering solutions ideally positioned to address today’s evolving PC market with dramatically increased performance and power efficiency, as well as a portfolio of unique user experiences, and superior gaming and graphics:

The 2013 AMD Elite Mobility APU (formerly codenamed “Temash”) - the world’s first 28nm, quad-core x86 system-on-a-chip (SoC) APU designed for touch small form-factor notebooks, tablets, and hybrids 13-inches and below;
The 2013 AMD Mainstream APU (formerly codenamed “Kabini”) - the first and only quad-core x86 SoC solution for entry-level and small-form factor touch notebooks;
New, low power versions of the 2013 AMD Elite Performance APU (formerly codenamed “Richland”) - offer the best graphics and compute in a performance APU for premium ultrathin notebooks.

These new APUs are designed to effectively balance the needs of a wide range of new and traditional mobile PC users and are available beginning today from the world’s top computer manufacturers, including products announced today from Acer and HP.

“The client market has evolved – with greater diversity in the types of mobile form factors and higher performance demands from the software – and AMD is uniquely positioned to deliver the best processors to meet the needs of mobile device users today,” said Lisa Su, senior vice president and general manager, Global Business Units at AMD. “As computing becomes more visual and the graphics processor can be leveraged to do other types of processing, our dedication to the software community and the APU architecture sets us apart from the competition and enables us to deliver the best user experience whether on a tablet, a hybrid device or a notebook.”
2013 AMD Mobile APU Platform Details

2013 AMD Elite Mobility APU

World’s first 28nm, quad-core x86 SoC APU, delivers the best graphics experience of any SoC on the planet for touch small form-factor notebooks, tablets and hybrids, 13-inches and below, enabling a superior HD media experience and high-end gaming.
Available as AMD A-Series APUs, this new platform comes in dual (A4) and quad-core (A6) configurations, combining “Jaguar” x86 Central Processing Unit (CPU) cores with Graphics Core Next AMD Radeon™ HD 8000 Series graphics.
Up to 172 percent more CPU performance per watt and up to 212 percent better graphics performance per watt than its predecessor1,2, and up to 12 hours of resting battery life3.
Up to 45 percent longer battery life and nearly five times more GPU performance than the competition4,5.
Full support for 1080p touch display capability and full Microsoft Windows compatibility, including support for “Windows Blue.”

2013 AMD Mainstream APU

Best-in-class graphics and first-in-class x86 quad core SoC delivers the ideal balance between function and affordability for entry-level and small-form factor touch notebooks.
Combine either two or four “Jaguar” x86 CPU cores with Graphics Core Next AMD Radeon HD 8000 Series graphics, enabling stunning visual performance and all-day battery life6.
Quad core 2013 Mainstream APUs, a part of the 2013 AMD A-Series APU family (A4 and A6 models), are the first and only quad-core x86 solution for entry-level and small-form factor touch notebooks.
Dual core versions are AMD E-Series APUs, with E1 and E2 models available.
Up to 132 percent better visual performance per watt and up to 127 percent better productivity performance per watt, plus up to 25 percent better power efficiency than previous generations7,8,9, with up to 11 hours of idle battery life10.
Up to 88 percent better graphics performance, up to 33 percent better gaming performance and up to 29 percent faster file compression than the competition11,12,13.

2013 AMD Elite Performance APU

Top-of-the-line AMD A-Series APUs with A8 and A10 models that deliver the best graphics and compute in a performance APU, including elite performance and battery life, innovative features for the evolved PC user experience, and the most entertainment, all at a great value for premium ultrathin notebooks.
Up to 12 percent better productivity performance and between 20-40 percent better visual performance than the previous generation14,15, including up to 51 percent more power efficiency in HD video playback16 and up to 13 hours of resting battery life17.
Between 39-72 percent better gaming performance on today’s leading games than the competition18.

2013 AMD Mobile APU User Experiences

All AMD APUs are designed to deliver the best user experience for the computing activities that matter most to consumer today. AMD is uniquely positioned to do this due to its breadth of experience that spans not only the traditional x86 compute architecture that’s best suited for productivity-focused tasks like word processing and spread sheets, but also graphics processing for today’s new user interfaces, and media- and graphics-intensive workloads. And the three new AMD APUs announced today offer a multitude of features related to looking at, and interacting with, mobile devices in a new way.

AMD Elite Experiences Software – Leverage the power of the combined compute and graphics cores in AMD Elite APU Platforms to accelerate a suite of available software experiences that can dramatically expand and enhance the user experience:
AMD Gesture Control19 — Control basic functions using hand gestures;
AMD Face Login20 — Quickly log in to Windows and other browser-based sites;
AMD Screen Mirror21 — Wirelessly share content with any supported TV or display.
AMD Radeon™ Graphics with DirectX® 11.1 support — Enjoy discrete-level performance for crisp & sharp photos, movies and games.
AMD Dock Port — Use up to four external monitors and sync to other devices through a single connection.
AMD AllDay™ Power — Stay unplugged with long battery life.
AMD Start Now technology22 — Boot up or resume from hibernate in seconds.

Supporting Resources

Visit the 2013 AMD Mobility APU landing page for videos, photos and more.
Read a blog about AMD’s unique market position.
Watch a video about AMD’s 2013 Mobility SoC APU Architecture.
Find more product information at AMD.com.
Follow all news from AMD on Twitter @AMD_Unprocessed.
Find us on Facebook.

About AMD

AMD (NYSE: AMD) is a semiconductor design innovator leading the next era of vivid digital experiences with its groundbreaking AMD Accelerated Processing Units (APUs) that power a wide range of computing devices. AMD’s server computing products are focused on driving industry-leading cloud computing and virtualization environments. AMD’s superior graphics technologies are found in a variety of solutions ranging from game consoles, PCs to supercomputers. For more information, visit http://www.amd.com.

AMD, the AMD Arrow logo, AMD AllDay, Radeon and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Test conducted in AMD Labs measuring performance per watt based on system level performance with PCMark 7. Scores were divided by the platform's TDP wattage where the AMD C-70 APU is 9W and the AMD A4-1200 APU is 4W, to produce a performance-per-watt (ppw) value. The A4-1200 APU scored 1029 on PCMark 7 for a ppw of 257 while the C-70 APU scored 850 on PCMark 7 for a ppw of 94 ppw. The systems tested are the AMD "Larne" reference platform with a configuration including the A4-1200 APU with Radeon™ HD 8180 graphics, 4GB DDR3-1066 system memory and the "Inagua" reference platform with the AMD C-70 APU with Radeon HD 7310 graphics, 2x 2GB DDR3-1066 system memory. Both systems were running Microsoft Windows 8. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. TEM-27
Test conducted in AMD Labs measuring performance per watt based on visual performance with 3DMark 11 – Performance (1280x1024). Scores were divided by the platform’s TDP wattage where the AMD C-70 APU is 9W and the AMD A4-1200 APU is 4W, to produce a performance-per-watt (ppw) value. The A4-1200 APU scored 297 on 3DMark 11 for a ppw of 74.25 while the C-70 APU scored 214 on 3DMark 11 for a ppw of 23.78 ppw. The systems tested are the AMD “Larne” reference platform with a configuration including the A4-1200 APU with Radeon™ HD 8180 graphics, 4GB DDR3-1066 system memory and the “Inagua” reference platform with the AMD C-70 APU with Radeon HD 7310 graphics, 2x 2GB DDR3-1066 system memory. Both systems were running Microsoft Windows 8. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. TEM-25
Power projections based on calculations carried out by AMD Performance Labs measuring total system and individual component power at Windows Idle and under various system loads while web browsing and/or viewing a 9:57 minute online video in h.264 format, viewed at 1080P setting at 100 nits. The AMD “Larne” reference platform is projected to measure APU power at 1.2 W at idle, 1.40 W during web browsing, 2.35 W during video playback and 0.02 W during a system S3 “sleep” state. Total system power for the reference platform is projected at 2.8 W at idle, 3.7 W during web browsing, 5.3 W during video playback and 0.07 W during a system S3 “sleep” state. Battery life calculations were derived using a 35Whr battery pack at 98% utilization. The power projections are based on the “Larne” reference system with a configuration including the A4-1200 Dual Core 1.0GHz APU, AMD Radeon™ HD 8180 series graphics, 2GB DDR3-1066 system memory and Microsoft Windows 8. TEM-1
Power measurements carried out by AMD Performance Labs measuring total system and individual component power while web browsing and viewing a local video playback viewed at 1080P and screen brightness of 100 nits. Total system power was 5.1W for video playback 4.2W for web browsing. The Intel system measured a total system power consumption of 7.3W for video playback and 6.1W for web browsing. Battery life calculations for both platforms were derived using a 33Whr battery pack with 96% utilization and showed AMD battery life of 6.2 hours for video playback and 7.6 hours for web browsing. The Intel system calculated battery life of at 4.3 hours of video playback and 5.3 hours of web browsing. The systems tested are the AMD “Larne” reference system with a configuration including the A6-1450 1.0GHz APU with Radeon™ HD 8250 series graphics, 4GB DDR3-1066 system memory and Microsoft Windows 8, and the Acer Iconia W700-6607 with an Intel Core i3-3217U 1.8GHz, Intel integrated graphics, 4GB DDR3 system memory and Microsoft Windows 8. AMD tests were performed on optimized AMD reference systems; PC manufacturers may vary their configuration yielding different results. TEM-24
Test conducted in AMD Performance Labs using FutureMark 3DMark for Windows 8 Ice Storm Test as a metric for GPU performance. The AMD A4-1200 APU-based system scored 11,920 while the Intel Atom Z2760 based system scored 2431. The platforms tested were the “Larne” reference platform with an AMD A4-1200 Dual Core 1.0GHz APU, AMD Radeon™ HD 8180 series graphics, 2GB DDR3-1066 system memory and Microsoft Windows 8, versus an Acer ICONIA W510-1666 with an Intel Atom Z2760 1.5GHz CPU, Intel integrated graphics, 2GB DDR3-1066 system memory and Microsoft Windows 8. TEM-18
All-Day Battery Life. AMD defines ‘all day’ battery life as 8+ hours of continuous use when measured with the Windows Idle or eReader test.
Test conducted in AMD Labs measuring performance per watt based on visual performance with 3DMark 11 – Performance (1280x1024). Scores were divided by the platform’s TDP wattage (“Kabini” 15W & “Brazos” 22W) to produce a performance-per-watt (ppw) value. The “Kabini” platform scored 584 on 3DMark 11 (38.9 ppw) while the “Brazos” platform scored 369 on 3DMark 11 (16.8 ppw). “Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600 and Windows 8 64bit. “Brazos” PC config is based off the “Renmore” reference resign with 2012 AMD E2-2000 with AMD Radeon HD 7340 graphics, 4G DDR3 1333 and Windows 7 Ultimate. KBN-2
Test conducted in AMD Labs measuring performance per watt based on productivity performance with PCMark 7. Scores were divided by the platform’s TDP wattage (“Kabini” 15W & “Brazos” 22W) to produce a performance-per-watt (ppw) value. The “Kabini” platform scored 1620 on PCMark 7 (108 ppw) while the “Brazos” platform scored 1049 on PCMark 7 (47.4 ppw). “Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600 and Windows 8 64bit. “Brazos” PC config is based off the “Renmore” reference resign with 2012 AMD E2-2000 with AMD Radeon HD 7340 graphics, 4G DDR3 1333 and Windows 7 Ultimate. KBN-1
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2013 AMD A4-5000 platform played 720p video from the HDD with a system power draw of 6.44W while the E1-1200 system power draw was 8.57W. The difference in consumption while using a 45Whr battery equates to 104 minutes (1.7hrs) of additional battery life. “Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 4 cell Li-Ion 45Whr battery pack and Windows 8 64bit. “Brazos” 2.0 config is based off the “Renmore” Reference Design with an AMD E1-1200 with AMD Radeon HD 7310, 4G DDR3 1333 MHz memory, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 4 cell Li-Ion 45Whr battery pack and Windows 8 64bit. KBN-27
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2013 AMD A4-5000 platform idled with a system power draw of 4.08W for a calculated 662 minutes (~11 hours) in Windows 8 idle mode on a 45Whr battery. “Kabini” PC config is based off the "Larne" reference design with 2013 AMD A4-5000 with AMD Radeon HD 8330 graphics, 4G DDR3 1600, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 4 cell Li-Ion 45Whr battery pack and Windows 8 64bit. AMD defines "all-day" battery life as 8+ hours of battery life in Screen Idle mode. KBN-26
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. Using the 2013 3DMark -Cloud Gate graphics test to represent DirectX® game play, the 2013 AMD A6-5200 APU scored 2963 with the Intel system scored 1574. Kabini PC config is based off the "Larne" reference design with 2013 AMD A6-5200 with AMD Radeon HD 8400 graphics , 4G DDR3 1600 and Windows 8 64bit. Intel config is based off the Pentium B980 with Intel HD Graphics, 4G DDR3 1333 MHz, Windows 8 64 bit. KBN-17
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. Using BioShock Infinite gameplay at graphics setting level 6 and 720p resolution, the 2013 AMD A6-5200 APU delivers 16 frames per second while the Intel system delivers 12. Kabini PC config is based off the "Larne" reference design with 2013 AMD A6-5200 with AMD Radeon HD 8400 graphics , 4G DDR3 1600 and Windows 8 64bit. Intel config is based off the Core i3-2370M with Intel HD Graphics, 4G DDR3 1333 MHz, Windows 8 64 bit. KBN-21
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. Using WinZip 17 to compress files for saving and sharing, the 2013 AMD A6-5200 APU converted and compressed a 163840KB .yuv file in 15 seconds and the Intel system completed the same task in 21 seconds. Kabini PC config is based off the "Larne" reference design with 2013 AMD A6-5200 with AMD Radeon HD 8400 graphics , 4G DDR3 1600 and Windows 8 64 bit. Intel config is based off the Core i3-2370M with Intel HD Graphics, 4G DDR3 1333 MHz, Windows 8 64 bit. KBN-19
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The score for the 2012 AMD A10-4600M on the PCMark 7 Overall benchmark was 1965 and the 2012 AMD A8-4555M was 1650, while the “Richland” 2013 AMD A10-5750M was 2175 and the 2013 AMD A8-5545M was 1850. PC configs based on the “Pumori” reference design with the 2012 AMD A10-4600M with Radeon™ HD 7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with AMD Radeon™ HD 8650G graphics and the 2013 AMD A8-5545M with AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 8 64-bit. RIN-4
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The score for the 2012 AMD A10-4600M on 3DMark 11 was 1150 and the 2012 AMD A8-4555M was 780 while the “Richland” 2013 AMD A10-5750M was 1400 and the AMD A8-5545M was 1100. PC configs based on the “Pumori” reference design with the 2012 AMD A10-4600M with Radeon™ HD 7660G graphics, the 2012 AMD A8-4555M with AMD Radeon™ HD 7600G graphics, the 2013 AMD A10-5750M with AMD Radeon™ HD 8650G graphics and the 2013 AMD A8-5545M with AMD Radeon™ 8510G Graphics. All configs used 4G DDR3-1600 (Dual Channel) Memory and Windows 8 64-bit. RIN-1
Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2013 AMD A10 platform, measuring AMD silicon (APU + FCH) power, used 2.68w of average power while the 2012 AMD A10 platform used 5.56w of average power while playing the same 720p video workload for 30 minutes. RIN-23
Based on testing and calculations by AMD Performance Labs, the 2013 AMD A-Series "Richland" platform enables 780 min./13:00 hours of Screen on idle / eReader. Battery life calculations based on a 6 cell Li-Ion 62.16Whr battery pack at 98% utilization. AMD defines "all-day" battery life as 8+ hours of battery life in Windows Idle. “Richland” and “Trinity” data based on the “Pumori” reference design with the AMD A10-5750M with AMD Radeon™ HD 8650G graphics with the A76M FCH and the AMD A10-4600M with AMD Radeon™ HD 7660G Graphics, 4G DDR3L-1600 (Dual Channel) Memory, 14" 1366 x 768 eDP Panel / LED Backlight set at 100 nits, HDD (SATA) - 250GB 5400rpm, a 6 cell Li-Ion 55Whr battery pack at 98% utilization and Windows 8 64bit. RIN-5
Testing by AMD Performance Labs comparing systems without discrete graphics cards. The AMD-based system showed higher average frames rates on the following 9 games: Call of Duty3 MW3 – AMD fps 82/Intel 58 (1024x768 – DX11); GRID2 – AMD fps 62/Intel 36 (1024x768 – DX11); Sim City – AMD fps 38/Intel 24 (1024x768 – DX9); BioShock Infinite – AMD fps 39/Intel 28 (settings very high 1024x768); The Walking Dead Survival Instinct – AMD fps 35/Intel 25 (1366x768 – DX9); Tomb Raider – AMD fps 53/Intel 32; Sniper Elite Nazi Zombie Army – AMD fps 35/Intel 24; Splinter Cell Black List – AMD fps 25/Intel 16; Batman Arkham City – AMD fps 46/Intel 31 (low preset); Test configurations: “Pumori” reference board with AMD A10-5750M with AMD Radeon™ HD 8650G Graphics, 4G DDR3-1600 (Dual Channel) Memory, HDD (SATA) – 500GB 7200rpm and Windows 8 64-bit. Intel configuration was an HP Pavillion dv6 with Intel Core i5-3210M with Intel HD 4000 Graphics, 4G DDR3-1600 (Dual Channel) Memory, HDD (SATA) – 500GB 7200rpm and Windows 8 64-bit. RIN-22
AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC. Only available on upcoming AMD A10 and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash.” Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8 operating system. Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported Windows Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle. Performance may be degraded in low lighting or intensely-focused lighting environments.
AMD Face Login is designed as a convenient tool to help you log in to Windows and many popular websites quickly. It should not be used to protect your computer and personal information from unwanted access. Only available on upcoming AMD A10 and A8 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed “Temash.” Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10. Internet connection is required for website login and use of other online features.
AMD Screen Mirror is designed to enable the transmission and display of your PC screen on other compatible networked "mirror" devices. Only available on upcoming AMD A10, A8 and A6 APUs codenamed "Richland" and upcoming AMD A6 and A4 APUs codenamed "Temash." Compatible Digital Media Renderer (DMR) devices are listed on the Digital Living Network Alliance (DLNA) website (http://www.dlna.org/consumer-home/look- ... uct-search) with the “'Play To' Receiver” feature and must also include H.264 and AAC support. Both PC and DMR device must be connected to a network that will permit content streaming. AMD Screen Mirror supports almost all popular image, audio and video file formats as well as applications showing on your PC screen, but will not mirror protected content. Requires minimum screen resolution of 800x600. Performance may be degraded on networks with limited bandwidth, especially with high definition content.
AMD Start Now technology is a BIOS optimized solution designed to deliver better system responsiveness by minimizing the time to wake up the system from sleep mode, boot the system to desktop and connect to a wireless local area network. Actual times will vary based on operating system, APU, driver, disk drive and memory speed. AMD Start Now technology is available with select AMD APUs when running Windows 7 or Windows 8. Check with your component or system manufacturer or retailer for specific model capabilities.
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