WESTINGHOUSE TEAMS UP WITH ANNE GEDDES

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WESTINGHOUSE TEAMS UP WITH ANNE GEDDES

Postby Apoptosis » Thu Oct 23, 2008 3:06 pm

WESTINGHOUSE TEAMS UP WITH ANNE GEDDES FOR NEW LINE OF DIGITAL PHOTO FRAMES

LCD Technology Leader Joins Forces with World Renowned Baby Photographer to Create a Stunning New Collection of Digital Photo Frames


Santa Fe Springs, CA – Westinghouse Digital Electronics, one of the leading LCD manufacturers in the U.S.*, announces a major partnership with Anne Geddes, one of the world’s most respected photographers, to create a new family of digital photo frames that will highlight babies and children. Under the partnership, the new line of digital photo frames will feature Anne Geddes’ content and images along with the award-winning Westinghouse technology that consumers have come to love and trust. The Westinghouse Anne Geddes digital photo frames are scheduled to launch for the 2008 Holiday season.

As part of Westinghouse’s overall commitment to provide high-end LCD display products that reflect consumers’ lifestyles, this exclusive new collection of digital photo frames enables users to mix their own photos and content with specifically selected photos and content of babies and children by Anne Geddes. Anne Geddes iconic and award-winning images are internationally acclaimed and beloved. Her books have sold more than 18 million copies worldwide and have been translated into 24 languages; she has two New York Times bestsellers to her name. Her ever-popular Down in the Garden, a critically acclaimed runaway New York Times bestseller, remained on that list for more than three months, and her photographic retrospective Until Now was an international bestseller. Her well-received autobiography, A Labor of Love, was released last year. Additionally, Anne’s calendars have been bestsellers since they were introduced in 1992.

Like no photographer before, Anne’s imagery singularly captures the beauty, purity, vulnerability, and preciousness of children. Her images embody her deeply held belief that each and every child must be protected, nurtured, and loved.

Doug Woo, President of Westinghouse Digital, states, “Westinghouse Digital is honored to enter into this partnership with Anne Geddes. As a leader in the digital photo frame market, we are looking to provide a large demographic of product purchasers with a dedicated piece of artwork that reflects individual style. For mothers, grandmothers or anyone who loves children, this is an essential collector’s item -- something that resonates and relates to their overall lifestyle interest.”

Kel Geddes, Director of the Geddes Group, comments, “We are very pleased to be associated with Westinghouse Digital. Its dedication to providing the highest quality content and to developing innovative delivery systems will enable individuals worldwide to enjoy and share Anne’s inspiring images in a new medium.”

The Westinghouse Digital partnership with Anne Geddes is part of the company’s larger goal that revolves around content creation. The digital photo frames that will offer Anne Geddes images will require specialized software, developed by Westinghouse, to power the units. This is the latest example of the company’s seamless movement and integration of content into display solutions. Westinghouse Digital’s recent commercial market content ventures include its partnership with Adtek Media for the PumpTop TV network and its recent introduction of neonNow™ and neonSource® digital signage products that allows owners of small and medium sized businesses the power to easily create professional-looking digital signs and ads like never before.

About Westinghouse Digital Electronics

Westinghouse Digital Electronics is one of the leading LCD TV manufacturers in the U.S. The company offers a complete suite of innovative LCD displays for the professional and consumer markets as well as LCD-based consumer electronic products that deliver the latest digital content for the ultimate entertainment or commercial display experience. Westinghouse Digital’s award-winning consumer HDTV line up includes a complete family of 720p and 1080p LCD HDTVs and HD 1080p monitors in a wide range of sizes and formats, HD Grade™ computer standard and widescreen monitors, and a full line of digital photo frames. Westinghouse Digital’s Commercial Business Unit offers complete set of customized display solutions including high-end LCD HDTVs and video monitors targeted to meet the demanding needs of the Pro A/V business sector, including digital signage applications. As a fully integrated, complete technology provider, Westinghouse Digital has the capability to provide customers with hardware, software and content in one box for the ultimate all-in-one solution. As the power behind Adtek Media’s PumpTop TV network, Westinghouse Digital is the exclusive supplier of thousands of specially-designed LCD screens which deliver entertainment, news and advertising in major brand gas stations to millions of viewers each month. For more information, please visit www.westinghousedigital.com.

* The NPD Group/Retail Tracking Service, based on unit sales, Year to Date 2008.

About Anne Geddes

One of the world’s most respected photographers, and a two-time New York Times and repeat international bestselling author, Anne Geddes creates images that are iconic, award winning, and beloved. Capturing the beauty, purity, vulnerability, and preciousness of children, her imagery embodies her deeply held belief that every child must be protected, nurtured, and loved. Reflecting this belief, Anne Geddes and her husband, Kel, are committed to “giving back” and honoring the preciousness of children. That is why, since 1992, designated funds from the range of Anne Geddes products totaling more than US $4.5 million have been donated through the non-profit Geddes Philanthropic Trust to help prevent child abuse and neglect.

Anne Geddes’ images have been published in 83 countries, and been featured in her books that have sold more than 18 million copies worldwide and been translated into 24 languages. Her most recent book, Be Gentle with the Young, will be published this fall. Her 2007 autobiography A Labor of Love, received international acclaim. Also receiving international attention is the Anne Geddes website, which attracts more than 3 million unique visitors yearly from more than 200 countries. For more information, please visit her website at www.annegeddes.com or the flagship Anne Geddes retail store located in the Downtown Disney® District, in Anaheim, California.
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