I cant understand either why people dont like facebook or twitter contests. I do understand why companies are doing more and more contests on these two social network sites. because it allows their websites to get more views, which in turns gives that review website better components to review. Facebook/twitter does two things for websites, 1 saves that website an enormous amount of cash from having to spend it on marketing, 2 capabilities of reaching millions upon millions of viewers and breaks the website/companies reliance on search engines to gain hits or views. there is more to it then just what I listed, but these would be the main 2 biggies I can think of.
Like a few of you peeps here that stated they hate "facebook" and will not join, I was just like you I thought it was stupid as well, but after spending a couple of months on it I began to understand the purpose of it.
Is in a state of flux....