GeForce GTX 460 and 470 Video Cards Getting Price Cuts

[Apoptosis]

We got a GeForce GTX 400 Series Pricing Update from NVIDIA today!! The e-mail was not under NDA, so I wanted to share it with you:

As you are likely writing about the upcoming Radeon 6800 series launch, we felt it was important that you’re up to date on the latest GeForce GTX 400 series pricing.

We’d like to inform you of new suggested etail pricing (SEP) for one of our most popular GPUs, the GeForce GTX 460 1GB. The new SEP for the GTX 460 1GB is $199.99. As always, the SEP is just a suggestion and you’ll likely find retail boards from our partners at multiple price points. We expect many standard boards to sell in the $180s-$190s, and OC boards to sell for $209+.

In addition to the GeForce GTX 460 1GB, we’d also like to mention new pricing on the GeForce GTX 470. The SEP of this GPU is now $259.99. The GeForce GTX 470 offers more tessellation engines than GTX 460, making it ready for the most demanding DX11 games on the market today, and just as important, the games of tomorrow.

These new SEPs will be reflected at the e-tail level in the next couple of days.

AMD is currently positioning the $179.99 Radeon 6850 against the GeForce GTX 460 768MB, which currently has a SEP of $169.99. However, GTX 460 768MB boards can be found for as low as $159.99 online. As a result, we feel that the stock GeForce GTX 460 1GB will ultimately be the Radeon 6850’s closest competitor.

Priced at $239.99, the Radeon 6870 will be competing with GeForce GTX 460 1GB OC boards running at speeds in excess of 800MHz graphics clock from our partners. And for a few dollars more, users may also consider the GeForce GTX 470.

[Apoptosis]

AMD's response:

Now just as a FYI, as many of you have already been notified recently, Nvidia has been kind enough to provide a big price drop on the GeForce GTX 470 and a slightly smaller one on the GTX 460 1GB. These are temporary price drops and run from October 21st to November 14th as indicated in the below note sent by Nvidia to a retail customer. I’m sure you are aware of why Nvidia has timed this generous sale for right now.


NVIDIA a le plaisir de vous proposer de participer a une nouvelle opération «Laser Win GTX !!!» basée sur vos stocks et vos ventes !
Cette opération prend en compte vos stocks et ventes de ces produits entre le 21 Octobre et le 14 Novembre 2010 et vous permet de gagner :

- $ 40 par GeForce GTX 470 (Stock au 20 Octobre uniquement + produits en transit) – Baisse de prix ! donc vos prochains achats 40 $ de moins chez les fabricants ...
- $ 22 par GeForce GTX 460 1 Gb (Stock au 20 Octobre uniquement + produits en transit) – Baisse de prix ! donc vos prochains achats 22 $ de moins chez les fabricants ...

Attention, ce programme va remplacer le Laser 3 (uniquement sur la GTX 470).
Merci d’appliquer cette basse a partir de demain et de nous envoyer un lien pour nos articles a venir .... (URGENT)

Nouveau prix public conseillé:

GTX 460 1GB = 169 euro TTC
GTX470 = 219 euro TTC

[Apoptosis]

NVIDIA's response to that:

Further to our email last night about the GeForce GTX 460 1GB/GTX 470 price adjustment, please rest assured that our price adjustments are in fact permanent. Any claims that our pricing update is temporary are patently false.

The price adjustments we made are not temporary, and are reflective of an upcoming change in our product lineup.

[Apoptosis]

AMD's latest counter:

I suppose we will have to wait and see then. Just makes things interesting. This wasn’t an email we just made up We’ve seen temporary moves before to derail product launches before and then they crept up again a few weeks later.

[Sttm]

Awh Snap.

Good stuff right there. The 6870 should be around 5850 performance if what I read is correct, so if Nvidia puts the GTX 470 close in price it would be competitive. Perhaps even better to go with dual 470s in SLI over dual 6870s since Xfire scaling seems to lag behind a bit.

[Apoptosis]

From NVIDIA:

Many of you have emailed asking about our pricing and when the adjustments will take effect, so I wanted to provide one final update.



Already GeForce GTX 460 1GB and GTX 470 pricing has been updated on Newegg. Many boards are offered at $199.99 standard price, with mail-in rebates bringing the price down to as low as $169.99. Here’s a sampling:



ECS GeForce GTX 460 1GB 675/3600MHz ($169.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



ECS GeForce GTX 460 1GB OC 765/3700MHz ($179.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



MSI GeForce GTX 460 1GB Cyclone 725/3600MHz ($184.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



MSI GeForce GTX 460 1GB HAWK 780/3600MHz ($194.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



MSI GeForce GTX 460 1GB HAWX Talon Attack 810/3900MHz ($214.99):
http://www.newegg.com/Product/Product.a ... -_-Product



Gigabyte GeForce GTX 460 1GB OC 715/3600MHz ($179.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



EVGA GeForce GTX 460 1GB Superclocked 763/3800MHz ($199.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



EVGA GeForce GTX 460 1GB FTW 850/4000MHz ($219.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



Meanwhile, Newegg’s GeForce GTX 470 boards include a free game coupon for Mafia 2 through 12/31.

GeForce GTX 470:
EVGA GeForce GTX 470 607/3348MHz ($229.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product

EVGA GeForce GTX 470 Superclocked 625/3402MHz ($239.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product



Palit GeForce GTX 470 607/3348MHz ($259.99):
http://www.newegg.com/Product/Product.a ... -_-Product







Besides Newegg, TigerDirect has also updated their GeForce listings to reflect our price adjustment. Galaxy’s GeForce GTX 470 can be found for as low as $219.99 after MIR:

http://www.tigerdirect.com/applications ... eSSyTdGxSA

[stereo55]

Man , how'd I miss this one ???????? ...
GeForce GTX 470:
EVGA GeForce GTX 470 607/3348MHz ($229.99 after MIR):
http://www.newegg.com/Product/Product.a ... -_-Product


Oh well grabbed a pair of Evga 460 1gb EE's the other day for a good price , but that 470 deal would have abit nicer specially for a pair . Eh maybe I'll do step if the price is right .

Thx for the pricing updates !!!