New NVIDIA Applications Processor - NVIDIA APX 2500

[Apoptosis]

New NVIDIA Applications Processor and Microsoft Windows Mobile Combine to Enable Smartphone 2.0

MOBILE WORLD CONGRESS 2008—BARCELONA, SPAIN—FEBRUARY 11, 2008—NVIDIA Corporation, the world leader in visual computing technologies and inventor of the GPU, today introduced NVIDIA® APX 2500, a breakthrough applications processor that enables intuitive 3D user interfaces and engaging high-definition video on connected Windows Mobile phones. The APX 2500 applications processor delivers an unprecedented 10 hours of 720p HD playback—an industry first for video quality and power consumption on a mobile device, as well as stunning HD camcorder and ultra-high-resolution photo imaging capabilities.

"This is the dawn of the second personal computer revolution," said Jen-Hsun Huang, president and CEO of NVIDIA. "Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC—from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500 combined with Microsoft® Windows Mobile, will make the next generation of smartphones our most personal computer."

NVIDIA has worked closely with Microsoft on the development of APX 2500, marking a significant milestone in a long-term relationship that has seen the companies share a passion for making interaction with technology more visual and instinctive across multiple platforms. The combined engineering efforts of the two companies will ensure that next generation versions of the Windows Mobile operating system will harness the capabilities of the APX 2500 applications processor across challenging multimedia use cases.

"Microsoft is dedicated to providing people true mobile freedom, so that they only need to carry one device for both communication and entertainment," said Todd Warren, corporate vice president of Microsoft's mobile communication business. "We are delighted to work with NVIDIA to offer our users an amazing visual experience on the next-generation Windows Mobile phones."

The NVIDIA APX 2500 applications processor, which is the culmination of 800 man years of engineering, delivers:

* The industry's first HD (720p) playback and capture capability for handheld devices.
* A new ultra-low-power (ULP) GeForce® core that is fully OpenGL ES 2.0 and Microsoft Direct3D® Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces.
* NVIDIA nPower™ technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio—more than four times the audio playback of the latest touch-screen phones.
* The connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from effortless web browsing and social networking to GPS and mapping applications.

The NVIDIA APX 2500 applications processor is sampling today with key customers and will enter into full production by the end of Q2 2008. For a live demonstration of the APX 2500 applications processor, please visit NVIDIA at Mobile World Congress 2008 in Barcelona, Hall 1, Booth # 1C34.

For more information on the NVIDIA APX 2500 applications processor, please visit: http://www.nvidia.com/apx2500

NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit http://www.nvidia.com.

[Digital Puppy]

We need to get our hands on one of these....

[DMB2000uk]

Just goes to show that I never read these press releases, but is this really true?

...the world leader in visual computing technologies and inventor of the GPU

Inventor? Really? Or have they bought out the inventing company and are now claiming this feat under the nvidia flag?

Dan

[Apoptosis]

I think this comment on another form sums it up the best...

If Nvidia wishes to lay claim of "inventor of the GPU" they might be
referring us to their legal department, whereas holders of the defunct
3Dfx intellectual property patents (3Dfx was SGI's and the consumer
markets love-child), they might have a stamped certificate that bestows
that title on their business indirectly.

[DMB2000uk]

So they bought out the inventing company.

Maybe younger types will take it for granted if the brand it around enough. Be funny if someone tried to call them out on it.

Dan

[dgood]

It has to be the 3DFX reference. I remember my voodoo 2 playing NFL Blitz that all other cards running on D3D never looked as good as if you ran the game in the 3DFX mode. I think at the time their rendering method was better. I don't think they should be able to claim that though