Some people have more money than they know what to do with. The top end of the gaming desk market has some DXRacer models that are even more than this one and they have been out since 2014. -
http://amzn.to/2gSpRuZ
For a curved gaming desk, mouse pad, wire management system and sweet colors... I really don't think $200-$300 is too much to ask. All those people that bought Titan X Pascal cards and kept them sold out for months are the guys/gals buying desks like this!
I don't like linking to eBay in reviews as it's really hard to know who the sellers are, there are so many scams and the return policy is wonky, but there is one seller selling this for
$304.99 shipped with 30 day free returns, which is less than Amazon.