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Valve planning $25 million ad campaign for Left 4 Dead 2
Posted: Tue Oct 06, 2009 9:33 am
by Apoptosis
We've got bad news for boycotters out there, you're going to be seeing a lot of Left 4 Dead 2 in the coming months. Developer Valve is preparing a massive advertising push for the game, planning to spend $25 million on the campaign, a significant increase over the $10 million spent on the original Left 4 Dead. According to Valve boss man Gabe Newell, the sequel has "consistently run at 300% of Left 4 Dead's numbers," with Doug Lombardi noting that the game is already the most pre-ordered title in the company's history.
US zombie killers can expect to see ads during Monday Night Football and UFC bouts and also plastered on billboards, magazines and websites. European undead slayers will also bear witness to televised ads "during sports and lifestyle programming," some online marketing and traditional print and outdoor ads too.
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Source
Re: Valve planning $25 million ad campaign for Left 4 Dead 2
Posted: Tue Oct 06, 2009 4:53 pm
by skier
why don't they.................save all the money they are 'throwing' at L4D2 and make an update for L4D and get even more people playing it
seems like a huge waste of money as far as PC is concerned, yeah they'll make bank on the console versions, but PC users will ALL say f@ck you valv3, i will personally never buy L4D2, ever. i only throw so much money at 'trend' games, once the zombie fever is over i'd never play it
Re: Valve planning $25 million ad campaign for Left 4 Dead 2
Posted: Tue Oct 06, 2009 5:00 pm
by XstollieX
I will probably end up buying it for lan parties. Most of my friends will prolly pick it up, if I don't I will be stuck sitting on my hands while they play that.
Re: Valve planning $25 million ad campaign for Left 4 Dead 2
Posted: Tue Oct 06, 2009 5:11 pm
by skier
XstollieX wrote:I will probably end up buying it for lan parties. Most of my friends will prolly pick it up, if I don't I will be stuck sitting on my hands while they play that.
i don't have any friends that play PC games anyway so no lans(never been to one actually), just my 200+ friends list in steam ;) all my friends in rl have 360 and a few with PS3
Re: Valve planning $25 million ad campaign for Left 4 Dead 2
Posted: Tue Oct 06, 2009 5:45 pm
by XstollieX
Ya can come to the next one here
