Alienware Enthusiasts Prepare to “Test-Pilot” New PCs on Site
MIAMI--Alienware – the world’s leading manufacturer of high-performance desktops and notebooks – this week launched its Australian reseller program. The Authorised Reseller program gives retailers and resellers alike the ability to sell the exclusive Alienware systems and merchandise previously available only via a direct-to-customer model. Customers will now have the ability to “test-pilot” Alienware products on site at Authorised Reseller locations.
The program is targeted at enthusiast resellers that specialise predominately in high-end systems. Key benefits of the new Authorised Reseller program include:
* Unprecedented resale access to Alienware’s unique hardware, peripherals and accessories
* Leverage of Alienware’s unique brand, national marketing activity and lead-generation activity
* Outstanding in-store presence and exclusive usage rights of Authorised Agent program logos, product images and other program features
* Dedicated account management with service levels that reflect the brand’s reputation
“Alienware is always looking for ways to give our customers in Australia and New Zealand better access to the Alienware products they crave,” said Alienware Director of Business Development Gerald Zapata. “As such, we’ve been working on building a strong reseller program in Australia so that our customers can experience Alienware systems in action and get some hands-on time with them.”
Interested parties can visit http://www.alienware.com.au/authorisedagent for full details. An application form to apply to become an Authorised Agent is available for download from the site.