Google Closes Acquisition of DoubleClick

[Digital Puppy]

Google Closes Acquisition of DoubleClick

MOUNTAIN VIEW, Calif.--Google Inc. (NASDAQ: GOOG) announced today that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.

Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit http://www.google.com.

About DoubleClick, Inc.

DoubleClick is a premier provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Learn more at http://www.doubleclick.com.

[ibleet]

Doubleclick is nothing but a menace to the average online PC user. Nothing but ads, spam and spyware crap that slows everything down. I notice it now that I switched from high speed cable to middle speed DSL.

[Digital Puppy]

I'm actually surprised that this didn't get more of a rise out of folks. I'm wondering what will Google do now that it has this technology company? If there were pure hearted, they would dissolve the company work on something that would benefit the everyday user.

[stev]

I'm actually surprised that this didn't get more of a rise out of folks. I'm wondering what will Google do now that it has this technology company? If there were pure hearted, they would dissolve the company work on something that would benefit the everyday user.

Amen to that if Google can pull that off!

[DMB2000uk]

I dont think they'll disolve it, but they might make it less intrusive. I hope they do anyway.

Dan