JVC ANNOUNCES 'GUMY AIR' EAR BUD HEADPHONES

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JVC ANNOUNCES 'GUMY AIR' EAR BUD HEADPHONES

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JVC ANNOUNCES NEW SOFT SILICON RUBBER "GUMY AIR" EAR BUD HEADPHONES
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WAYNE, NJ, July 31, 2008 – JVC today announced an addition to its popular Gumy line of ear bud headphones. The new JVC Gumy Air brings the comfort of a custom fit to affordable ear bud headphones through its use of a soft silicon rubber air cushion for the earpiece. And like the current line of Gumy headphones, the new JVC HA-F240 Gumy Air is available in a range of colors that match the third generation iPod® Nano and Shuffle™ music players.

For clear, full sound the new JVC HA-F240 features a large 11mm neodymium driver unit that offers high power handling and sensitivity. To further enhance the listening experience, friction noise has been greatly reduced through the use of a 1.0 meter friction noise reduction cord, equipped with an iPhone-compatible plug.

The silicon rubber air cushion sets a new standard for comfort in the ear bud category. The soft-touch cushion changes shape to conform to the contours of the wearer's ear, ensuring that the ear buds fit securely and comfortably.

Available in a range of seven fashionable colors designed to match third-generation iPods (Nano and Shuffle), the HA-F240 meets the demands of the style-conscious music listener, all the way down to the matching color cord.

The JVC HA-F240 Gumy Air ear bud headphones are available now for $14.95.

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC's Web site at http://www.jvc.com or call 800-526-5308.
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