$100,000 Contest Challenges Attendees to Crack the Code of New Security Products
MONROE, Conn. --(Business Wire)-- Jan 06, 2010 Victorinox Swiss Army (VSA) will be participating in the International Consumer Electronics Show (CES) to be held on January 7 – 10 in Las Vegas, Nevada. The brand will debut several new electronic additions to its iconic Swiss Army Knife line. VSA will be located in booth #35708 in South Hall 4 of the Las Vegas Convention Center where attendees can learn more about new and existing products, view interactive demos and register and participate in the $100,000 Victorinox Crack the Code Contest.
“CES delivers the most technologically innovative and inventive products the world has to offer and we are excited to unveil our new devices there,” Victorinox Swiss Army President, Rick Taggart, stated. “Our team has worked tirelessly to ensure our new products remain true to the VSA heritage of quality, function and form, while meeting the everyday needs of today’s modern, multi-tasking consumer.”
New introductions to the Swiss Army Knife line to be showcased at CES include:
* Victorinox Remote – Multifunctional product that combines the Swiss Army Knife form and utility with a dual channel transmitter capable of controlling a home garage door and other products operating on a high-frequency receiver.
* Victorinox Presentation Master – High performance, removable USB flash drive with secure data encryption, fingerprint authentication and up to 32 GB storage - all built into a Swiss Army Knife. Features Bluetooth® remote control for notebook or PC. Product available in flight-friendly version (without blades).
* Victorinox Secure – Swiss Army Knife featuring a removable USB flash drive with secure data encryption, fingerprint authentication and up to 32 GB storage. Product available in flight-friendly version.
* Victorinox Flash – New and improved device (previously known as SwissFlash) that combines all the functionality of a Swiss Army Knife with a USB flash drive offering up to 32 GB of memory. Also available in a flight-friendly version.
In addition to the above mentioned products, VSA will also be showcasing several exciting new product prototypes.
To demonstrate the quality and sophistication of its devices, VSA will host the $100,000 Victorinox Crack the Code Contest, challenging attendees to retrieve secure data from its security products. The contest will take place live on the show floor in the VSA booth and is open to all credentialed 2010 CES attendees. The first participant to break into or bypass the security functions and access the data will win $100,000! All contest participants will receive a special gift for their efforts. Detailed rules, regulations and contest registration information can be found at www.swissarmy.com/crackthecode.
For product fact sheets and high resolution images, click here to visit the VSA online CES press kit.
CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,200 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.
Founded in 1884, Victorinox Swiss Army is Your Companion for Life on the Road. Victorinox Swiss Army, Inc., a wholly owned subsidiary of Victorinox, A.G., is the exclusive United States, Canadian and Caribbean marketer of VICTORINOX Swiss Army knives, forged and stamped cutlery, fragrances and LED lighting products; and VICTORINOX SWISS ARMY timepieces. It sells apparel throughout the world under the VICTORINOX trademark and has flagship retail stores in New York, London, Tokyo and Geneva. Under license from Victorinox A.G., the Company sublicenses the VICTORINOX trademark and the famous Victorinox Cross and Shield to selected manufacturers and distributors of fine products including VICTORINOX TRAVEL GEAR. The company Web site is located at www.swissarmy.com. Victorinox Swiss Army, Inc. is based in Monroe, CT. “VICTORINOX”, the famous Victorinox Cross and Shield, and “SWISS ARMY” are trademarks owned by Victorinox AG and its affiliates and are registered in many countries.