Entertainment Executive to Form New Marketing and Sales Division Focused on Launch of Phantom Game Service
SEATTLE - Sept. 12, 2005 - Infinium Labs (OTCBB:IFLB) announced today that Greg
Castronuovo has been promoted to Vice President, Marketing.
As part of continued restructuring by newly appointed Chief Executive Officer
Kevin Bachus, Castronuovo will refocus the marketing and sales efforts of the
company with the ultimate goal of launching the Phantom Game Service to market.
"Greg's extensive track record of success in igniting world-class entertainment
brands makes him a perfect fit with the Phantom Game Service," said Bachus. "Greg
brings a practical, hands-on understanding of what it will take to build on the
growing excitement in the marketplace around the first end-to-end, on-demand
video game distribution service for the living room."
Prior to joining Infinium Labs, Castronuovo was Vice President of National Promotions
and Brand Activation at Virgin Mobile USA, where he was responsible for the launch
of the first ever MTV-branded mobile phone.
Castronuovo also served as Vice President of Marketing at World Wrestling Entertainment
where he oversaw the company's global pay-per-view division during its most profitable
years. During his tenure at WWE, Castronuovo launched new pay-per-view programs
such as "Fanatic Series," and oversaw the launch of "Tough Enough" on MTV, "Smackdown!"
on UPN, and "RAW" on Spike TV.
Previously, Castronuovo was Vice President of National Promotions at FOX, where
he developed award-winning promotional campaigns for television properties such
as "The Billboard Music Awards," "Party of Five," "90210" and "The Teen Choice
Awards."
Greg also held various posts at NBC where he established himself as an early
pioneer in the field of Internet-based marketing. Working as Director of Interactive
Marketing, Castronuovo was responsible for leading the most recognizable television
brand and its advertising partners into the digital age with AOL, Yahoo! and
Microsoft. Castronuovo also oversaw marketing and sales strategies for NBC Sports
franchises, including the Olympics, NBA, NFL, PGA and more. As Director of Entertainment
Marketing, Castronuovo opened and operated the network's West coast marketing
office, where he oversaw a team that spearheaded cutting-edge marketing campaigns
such as the "3rd Rock From the Sun 3D Extravaganza" with Coca-Cola.
"The time is right for a service that delivers quality video games on-demand
straight to the living room television," said Castronuovo. "The video game industry
is the most technically advanced entertainment sector and yet it lags behind
in broadband content distribution. The Phantom Game Service follows in the tradition
of other start-up brands such as TiVo, Netflix, Sirius and XM Radio that have
emerged into the market to redefine consumer choice and convenience for entertainment
services."
Castronuovo received a bachelor's degree in communications from Washington &
Lee University.
About Infinium Labs
Infinium Labs (OTCBB:IFLB) is in development of The Phantom Game Service, the
first end-to-end, on-demand game service for delivery to the living room. Delivered
over broadband, the Phantom Game Service will offer casual and avid gamers a
broad library of titles, available anytime, day or night.
For more information, please visit http://www.phantom.net