BlizzCon 2011 Announced

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Blizzard Entertainment's sixth BlizzCon gaming celebration to be held at Anaheim Convention Center October 21-22, 2011

IRVINE, Calif.--(BUSINESS WIRE)-- Blizzard Entertainment, Inc. today announced plans for its sixth BlizzCon® gaming convention, to be held at the Anaheim Convention Center in Anaheim, California on Friday, October 21 and Saturday, October 22, 2011. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment's Warcraft®, StarCraft®, and Diablo® universes.

"We look forward to holding another exciting BlizzCon this year, filled with some great entertainment and competition, as well as the latest news about Blizzard games," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "BlizzCon is built from the ground up with our community in mind -- we're pleased to be able to host an event where players can come together to have fun and celebrate their passion for gaming."

In addition to serving as a gathering place for Blizzard Entertainment gaming communities, BlizzCon will offer attendees a chance to enjoy:

Hands-on play time with the latest versions of Blizzard Entertainment games
Discussion panels with Blizzard Entertainment developers
Competitive and casual tournaments for players to showcase their talents
Community contests with great prizes
Commemorative merchandise based on Blizzard Entertainment's game universes
More activities and attractions to be announced

The previous BlizzCon was held in Anaheim in October 2010. Tickets to the event sold out in minutes, and some of the highlights included the unveiling of Diablo III's fifth and final playable character class, the demon hunter, and an epic closing concert featuring Tenacious D.

Further details about BlizzCon 2011, including ticket availability and pricing, will be announced on the official Blizzard website, www.blizzard.com, as the event draws closer.

To keep pace with the continued growth of World of Warcraft as well as development on other Blizzard Entertainment games, the company is currently hiring for numerous open positions. More information on available career opportunities can be found at www.blizzard.com/jobs.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® series, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry's most critically acclaimed games. Blizzard Entertainment's track record includes thirteen #1-selling games and multiple Game of the Year awards. The company's online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.