International ASUS/Intel marketing campaign becomes a true cultural phenomenon, as creative ambassador Jason Mraz journeys the world to discover incredible experiences. His visit to Taiwan has brought him to the famous U Theater, where Jason worked with accomplished artists on crafting new incredible music and imagery for the benefit of all.
Global voyage of artistic discovery
ASUS and Intel® continue to collaborate with Jason Mraz on the In Search of Incredible campaign, which combines art and technology in a relatable and approachable manner that has proven very popular with audiences worldwide. As part of the campaign, Jason traveled to the UK, US, and Morocco, seeking out amazing new sounds and experiences for future integration in his work. More recently, the ongoing journey took Jason to Taiwan, where he had a chance to visit ASUS headquarters and meet with company chairman Jonney Shih. Jason also visited the famous U Theatre, a traditional Taiwanese troupe that has performed globally to considerable acclaim. Jason has learned much from his time with U Theater, gathering new experiences and impressions to serve him well in the future.
Sharing core values
Jason and U Theater had such successful cooperation due to their common views on the essence of life and creativity. Both seek to find greater inner peace, more meaningful existences, and further integration of art in everyday life. Nature plays an important role in the work of both Jason and U Theater artists, and both travel the world to garner new incredible experiences. According to Jason, spending time with U Theater drummers and artists offered him a chance to attain greater Zen, especially through conversations with the founder of U Theatre musician Master Huang. The two share a powerful devotion to searching for the incredible side of life in everything they do, and their meeting was tremendously fruitful.
The new experience to be shared on In Search of Incredible
While working with U Theater, Jason recorded new video content to document his incredible experience with the Zen drummers. The short film will be posted on the official In Search of Incredible site by December. ASUS and Intel are proud to be the brands behind this campaign, and would like to remind everyone to stay tuned for this incredible content, with much more to follow.
http://www.insearchofincredible.com/
