Large Capacity Card Can Store Many Hours of Video, Music, Still Images, Gaming Content and Other Files
LOS ANGELES, CA, MAY 10, 2006 – SanDisk® Corporation (NASDAQ: SNDK) today responded to the growing demand from power users of the popular Sony PSP™ (PlayStation® Portable) by introducing a 4-gigabyte (GB)* SanDisk Memory Stick PRO Duo™ Game card that can store up to 64 hours of MP3 music tracks, 20 or more hours of movies/videos/film trailers, 12 hours of game saves, or 4,000 digital still images.** The announcement was made at E3 at the Los Angeles Convention Center, where SanDisk is showing its new gaming products in Meeting Rooms 6809 and 6811 in Kentia Hall.
The 4GB card, which is expected to ship this month, carries a suggested retail price (SRP) of $219.99. Other capacities in the Memory Stick PRO Duo Gaming Card line include 256 megabytes (MB)* at $34.99, 512MB at $44.99, 1GB at $59.99 and 2GB at $109.99 (SRPs).
“The PSP has clearly become more than just a gaming device,” said Wes Brewer, SanDisk’s vice president of consumer products marketing. “Since there is no internal memory for the PSP, a Memory Stick PRO Duo flash card is the only way to store large amounts of entertainment and other files. Now that the PSP has been in the marketplace for over a year, many new services have sprung up to offer downloadable content such as movies, so the users are rapidly demanding higher capacity cards.”
The PSP uses a proprietary storage medium called Universal Media Disc (UMD) for movies and games, but UMD discs are neither recordable nor writable.
SanDisk co-developed the Memory Stick PRO format with Sony. Last year, SanDisk introduced the new gaming line of Memory Stick PRO Duo cards in semi-transparent neon colors. The new 4GB card is red.
SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.