NeoEdge Delivers Free Unlimited Game Play for Consumers While Increasing Revenue for Game Publishers and Advertisers
MOUNTAIN VIEW, Calif. --Feb. 26, 2007 NeoEdge Networks today announced the launch of its new ad-supported game delivery network offering free, unlimited casual game play on demand. For game publishers, NeoEdge delivers a new ad-supported business model that drives immediate and sizable revenue through a "per-game-hour-played" revenue structure. With this new model, publishers can monetize every hour of game play while consumers play for free. The NeoEdge game delivery network also helps advertisers reach a highly targeted and untapped female demographic with rich television quality video ads through its unique dynamic ad insertion technology.
"Casual games continue to grow in popularity among women and are a virtually untapped resource for advertisers seeking to reach a targeted and engaged audience," said Vic Mahadevan, CEO for NeoEdge Networks. "Gamers not only represent a captive and loyal audience in key demographic areas, they also spend several hours a day online, giving advertisers and publishers unprecedented opportunities to target and personalize the consumer experience."
Publishers Benefit
NeoEdge offers game publishers immediate and sizable revenue increases through a "per-game-hour-played" revenue structure. By delivering the right combination of ads in and around games, NeoEdge is able to guarantee revenue for every hour of game play. As a result, a game publisher can easily monetize its entire game catalog. It's simple; consumers play and publishers get paid. The company also delivers higher sales conversions driven by the ease of consumer experience. NeoEdge requires little to no effort on the publisher's behalf to ad-enable games and has already received a broad level of commitment from publishers including Blockdot, eGames and ValuSoft.
"NeoEdge's ad-supported gaming model is an easy way for us to dramatically improve profits without compromising game play experience," said Jason McMinn, co-founder and director for Blockdot. "With this new model, publishers can monetize every hour of game play while consumers play for free. This is a real industry first."
By monetizing all "game views", publishers receive almost three times the value they currently receive from traditional channels - many of whom rely almost exclusively on game sales to generate revenue. Publishers also benefit from NeoEdge's revolutionary reporting technology that delivers unprecedented insight into how games are played, how much time consumers spend playing games, and how often games are shared with peers. This unique visibility into game play helps publishers determine which games are the most popular with its consumers.
Advertisers Get in the Game
NeoEdge's new ad-supported gaming destination, Most Fun, opens the door for advertisers to reach the growing and highly retentive audience of casual gamers willing to view relevant entertaining ads in return for free game play. The NeoEdge service allows advertisers to easily leverage existing video assets for additional reach with minimal effort. The company is currently working with a wide range of advertisers via video game advertising network Engage.
By leveraging its advanced ad-delivery and enablement technology, NeoEdge is able to dynamically insert a wide variety of advertisement formats whether users are online or offline providing the highest personalization, targeting and user relevance of any ad delivery network. Within a standard game session, advertisers can deliver pre-roll, post-roll, and interstitial advertisements to maximize revenue opportunities by delivering personalized creative to a highly engaged audience.
"Advertising that doesn't interrupt consumers' game-play and is contextually relevant to the environment, such as video game commercials delivered by NeoEdge, creates a positive connection between the brand and the consumer," said David Smith, president and co-founder of Engage. "Now is the time for brands and agencies to embrace the complete reach and promotional power of in-game advertising."
NeoEdge's MostFun Game Player endorsed by TRUSTe
NeoEdge's ad-supported gaming destination, Most Fun, passed the rigorous certification process of TRUSTe's Trusted Download Program. With this certification NeoEdge reinforces its commitment to protecting consumer's privacy by agreeing to clearly communicate key functionalities, to obtain informed consumer consent prior to download, and provide an easy uninstall with clear instructions, among other requirements.
About NeoEdge Networks, Inc.
NeoEdge Networks, Inc., headquartered in Mountain View, California, is the creator of MostFun, the casual gaming destination of choice for people looking to have the most fun playing the hottest casual games. In close partnership with game publishers and advertisers, NeoEdge is revolutionizing the casual gaming experience by providing free, unlimited game play on demand through its breakthrough game play on demand platform. NeoEdge is a new online medium that allows advertisers to target an untapped demographic with rich video ads and provide a new ad-supported business model for game publishers, who can now exponentially gain more revenue from customers playing their games. For more information about NeoEdge Networks, please visit the company's website at http://www.neoedge.com
NeoEdge Networks, NeoEdge, and PrivatePeering are trademarks of NeoEdge Networks Inc. All other products and services mentioned are trademarks of their respective companies.