Microsoft Unveils Silverlight for Next Gen Media

[Digital Puppy]

Microsoft Unveils Silverlight to Power the Next Generation of Media Experiences on the Web

Leading media companies and solution providers announce support for new solution for video and interactivity on Mac- and Windows-based Web browsers.

[quote]LAS VEGAS — April 15, 2007 — Today at the 2007 National Association of Broadcasters conference (NAB2007), Microsoft Corp. unveiled Microsoft® Silverlight™, a new cross-browser, cross-platform plug-in for delivering the next generation of media experiences and rich interactive applications (RIAs) for the Web. Early supporters of the new platform include Akamai Technologies Inc., Brightcove Inc., Eyeblaster Inc., Limelight Networks, Major League Baseball and Netflix Inc.

Microsoft Silverlight, previously called Windows® Presentation Foundation Everywhere (WPF/E), integrates with existing Web technologies and assets to provide higher-quality experiences with lower costs for media delivery. Delivered to end users through a seamless, fast installation, Silverlight offers consistent experiences to both Macintosh and Windows users on a variety of browsers including Internet Explorer®, Firefox and Safari.

“Content providers are seeking a way to deliver rich interactive applications using the tools and skills they already have. They want an end-to-end solution that enables them to rapidly reach multiple platforms with reasonable deployment costs,â€