New Samsung Microsite Showcases Innovative SSD Technology

[Digital Puppy]

New Samsung Microsite Showcases Innovative Solid State Drive Technology

SEOUL, South Korea -- Dec. 10, 2007 Samsung Electronics Co., Ltd., the world leader in advanced memory technology, today announced the launch of its SSD microsite, which is designed to help visitors stay up-to-date on SSD technology. (http://www.samsungssd.com). The site is an educational resource that offers tools for comparing SSD technology against traditional hard drive solutions as well as highlighting the latest SSD news articles, white papers, where to buy, and upcoming events.

"The SSD microsite presents a new and engaging way to help users learn about the benefits and advantages of SSD technology in corporate and high-end consumer notebooks," said Jim Elliott, director of flash marketing, Samsung Semiconductor Inc. "The site features a video that compares many of the key performance metrics between a laptop with SSD versus a laptop with a traditional hard drive."

Incorporating NAND flash technology, Samsung's SSDs provide enhanced storage drive performance levels including faster boot and application start-up times, easily surpassing rotating hard disk drives. Free from moving parts, SSDs are noiseless, produce minimum heat and are less susceptible to shock and vibrations that can be challenging to traditional drives. SSDs also improve battery life up to 20 percent in notebook PCs.

The microsite explains the "Total Cost of Ownership (TCO) concept that takes into account the cost of owning a PC over its complete lifecycle. In addition to the purchase of a PC, the cost-based analysis focuses on the direct and indirect costs related to the repairs, support, and performance of a PC. The unique "SSD Savings Calculator" feature provides an interactive calculation table for the visitor to input their PC information to determine their SSD-over-HDD financial savings. (Link: http://www.samsungssd.com/do_the_math/tco.aspx)

An industry leader in solid state technology, Samsung introduced its first 32GB PATA SSD in March 2006, followed by a 64GB version using the SATA I interface in March of this year. In November 2007, Samsung became the first in the industry to sample 1.8-inch and 2.5-inch 64GB SATA II SSDs.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.