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Mushkin Signs Deal with Bell Microproducts

Posted: Fri Nov 16, 2007 5:48 am
by Apoptosis
Mushkin Signs Deal with Bell Microproducts to Distribute High-End Memory Products

Leverages Huge Reseller Network to Gain Foothold in Corporate IT Market
DENVER, CO, November 15, 2007—Mushkin Inc. (http://www.mushkin.com), a leader in enhanced memory products, announced today a new distribution agreement with Bell Microproducts of San Jose, California, to distribute its high-performance line of memory products and power supply units. Bell Microproducts Inc. (Nasdaq: BELM) is one of the world's largest value-added distributors of storage and computing technology. Under the terms of the agreement, Bell Microproducts will distribute Mushkin’s PerfectMatch line, memory upgrades built with components selected to exactly match the OEM specifications of the six largest computer manufacturers; its family of high-performance memory products; and, its complete line of power supply units.

“Bell Microproducts’ 19-year history of supplying the IT industry with high-tech products and solutions to meet the growing demand worldwide coupled with their broad network of resellers, system builders and OEMs make them the ideal partner to tap into the corporate IT market with our high-performance memory lines,” said George Stathakis, CEO of Mushkin.

Bell Microproducts and Mushkin are eagerly embracing the opportunity to target new channel markets in North America through this strategic partnership. In less than two months they have already found some great success in the reseller space and are continuing to expand the business into different customer segments.

“We’re delighted to offer our customers Mushkin’s enhanced memory products and power supply units. Mushkin’s industry reputation for providing high-performance memory backed with their lifetime warranty and unmatched customer and technical support, makes them a perfect fit with Bell Microproducts’ premium offering of high-tech products and solutions,” said George Roscoe, director of marketing, enterprise storage and software for Bell Microproducts. “The addition of Mushkin’s memory products to our line card is indicative of our ongoing commitment to offer cost-effective, industry-leading solutions to our customers.”

About Bell Microproducts Inc.
Bell Microproducts (Nasdaq: BELM) is an international, value-added distributor of a wide range of high-tech products, solutions and services, including storage systems, servers, software, computer components and peripherals, as well as maintenance and professional services. An industry-recognized specialist in storage products, this Fortune 1000 company is one of the world's largest storage-centric value-added distributors. In 2006, the company celebrated the sale of its 50 millionth hard disk drive, setting a significant industry milestone.

Bell Microproducts is uniquely qualified with deep technical and application expertise to service a broad range of information technology needs. From design to deployment, its products are available at any level of integration, from components to subsystem assemblies and fully-integrated, tested and certified system solutions. More information can be found in the company's SEC filings, or by visiting the Bell Microproducts Web site at http://www.bellmicro.com.

About Mushkin
Located at the base of the Rocky Mountains in Denver, Colorado, Mushkin provides performance enhanced computer products to users worldwide. Mushkin products include an enhanced power supply line and a complete selection of memory upgrades for desktops, servers and notebooks from its Redline Xtreme offering to its Performance Memory and PerfectMatch lines. Since its founding in 1994, Mushkin has received numerous awards and recognition for quality, reliability, and technical and product excellence. With customers ranging from Apple to NASA, the 13-year old company is dedicated to helping programmers, IT managers, gamers, creative professionals, web designers, and road warriors improve their computers’ reliability, performance and power, and enhancing their computing experience.