GHIII & CoD4 Top Video Game Searches on the Web
Posted: Fri Nov 16, 2007 10:14 pm
Guitar Hero III: Legends of Rock and Call of Duty 4: Modern Warfare Top Video Game Searches on the Web
SANTA MONICA, Calif., Nov 16, 2007 (BUSINESS WIRE) -- Activision, Inc.'s (Nasdaq:ATVI) Guitar Hero(R) III: Legends of Rock and Call of Duty(R) 4: Modern Warfare have been the most searched for video games on the Web, leading all U.S. Internet searches since Oct. 28, 2007 according to Hitwise, a leading online intelligence service. During the same period, Guitar Hero(R) III: Legends of Rock was the only video game listed among the top 500 search terms across all categories of web sites.
"Consumer interest in Guitar Hero(R) III: Legends of Rock and Call of Duty(R) 4: Modern Warfare has been incredible and places Activision in a strong position heading into the holiday season," said Robin Kaminsky, executive vice president of Activision Publishing. "Guitar Hero III: Legends of Rock sold through more than $115 million within the first seven days of its launch and we fully expect Call of Duty 4: Modern Warfare will be one of the top-selling games of the year."
Developed by Neversoft, Guitar Hero III: Legends of Rock is on store shelves now for the Xbox 360 and PS3 (SRP $99.99) and the Wii and PS2 (SRP $89.99) and is rated T for Teen by the ESRB.
Developed by Infinity Ward, Call of Duty 4: Modern Warfare is rated "M" (Mature) by the ESRB for Intense Violence, Strong Language, Blood and Gore and is available now on Xbox 360(TM) and PLAYSTATION(R)3 computer entertainment system for a suggested retail price of $59.99; the Windows(R) PC version for $49.99. Also available for Nintendo DS(TM), developed by n-Space, the title is rated "T" (Teen) for Blood and Violence and carries a suggested retail price of $29.99.
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS:EXPN) http://www.experiangroup.com, operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.
About Activision
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.