discovery channel pro cycling team
- Official Technology Sponsorship Will Bring Power of AMD Technology to
Six-time Tour de France Champion Lance Armstrong and the Discovery
Channel Team through 2007 -
SUNNYVALE, CA - January 12, 2005 - AMD (NYSE: AMD) today announced an
extended technology sponsorship agreement with Lance Armstrong and the
newly unveiled Discovery Channel Pro Cycling Team. AMD technology
solutions play a critical role in the team's success, allowing riders
and coaches to collect, analyze and interpret training data, and
enabling team partners to design and develop state-of-the-art equipment.
In 2005, AMD plans to equip members of the team with mobile computer
systems based on the new AMD TurionTM 64 mobile technology processors
once they are available. Armstrong unveiled the new AMD Turion brand,
designed to bring AMD64 performance to a new level of mobility, at the
International CES 2005 show in Las Vegas last week.
"The sport of cycling is extremely competitive and we look at everything
from our training to the design of our equipment in order to maximize
our performance," said Lance Armstrong. "We count on AMD as our
technology sponsor to help make us lighter, faster and more efficient so
we can win races."
AMD technology will also continue to play a key role with the team's
"F-1" group of sponsors, the team's name for a collaboration of experts
that have come together to redesign their equipment, clothing and
components. In 2004 Lance, with the help of his teammates, won a
record-breaking sixth Tour de France victory. The entire team rode the
Madone series of Trek bicycles designed on computer systems powered by
AMD processors. Later this month, AMD technology will enable the "F-1"
sponsors to make further improvements when five Discovery Channel
cyclists participate in wind-tunnel testing to measure the effects of
body and equipment position relative to air resistance in order to
perfect the time trial positions that will be used throughout the
season.
"We put together the 'F-1' team of sponsors because we believe there is
a holistic connection between a cyclist and his equipment and that
computer and communications technologies as well as ideas from beyond
our sport will allow us to maximize the abilities of our riders and
coaches," said Bart Knaggs, president, Discovery Channel Pro Cycling
team. "Our team's obsessive focus on refining cycling technology has
given us a clear advantage over other teams, and we're excited to have
AMD and all of our 'F-1' sponsors on board collaborating with us for
another three years."
"AMD, Lance Armstrong, and the Discovery Channel Pro Cycling Team all
share the strength, determination and passion to win in the most
competitive environments in the world," said Henri Richard, executive
vice president of worldwide sales and marketing, AMD. "2004 was an
incredible first year with the team for AMD and we look forward to
working closely with Lance and the Discovery Channel Team to develop the
technology solutions that can make 2005 another record-breaking season."
The Discovery Channel Pro Cycling Team, formerly known as the USPS Pro
Cycling Team, includes 28 cyclists from 15 countries and is led by Lance
Armstrong, the first rider in history to win the prestigious Tour de
France six times. The new sponsorship agreement establishes AMD as the
team's second-largest sponsor behind new title sponsor Discovery
Communications.