Eidos to give players Tomb Raider Anniversary free
Posted: Sat Feb 16, 2008 10:46 am
Eidos partners with TrialPay to give players thousands of ways to get Tomb Raider Anniversary for free
MOUNTAIN VIEW, Calif.--Lara Croft celebrates her birthday this Valentine’s Day and to commemorate the event, Eidos is inviting players to enjoy Tomb Raider Anniversary for free. Eidos, a world-leader in entertainment software, and TrialPay, the leader in alternative payments, have partnered to make it even easier for customers all over the world to play Tomb Raider.
Using TrialPay, players get a free subscription to Tomb Raider Anniversary by trying or buying an offer from blue-chip advertisers. With TrialPay everyone wins!
“I can’t think of a better way to celebrate Lara Croft’s 10th anniversary than by letting loyal players get the new Tomb Raider Anniversary game for free,” said Dave Clark, vice president of new business development for Eidos. “Through our partnership with TrialPay, more players will be able to enjoy the Tomb Raider series, and these players get a great deal which fosters the brand loyalty that has made Lara Croft the first lady of gaming for a decade.”
Tomb Raider Anniversary commemorates this occasion by offering a revisualization of a gaming classic using advanced rendering technology to bring the original Tomb Raider Game to life for today’s audience. And through this partnership with TrialPay, anyone can get the game for free by completing one offer from the brand of his or her choice.
“TrialPay lets millions of Tomb Raider fans get the Anniversary game for free by trying or buying an offer from their preferred brands,” said Alex Rampell, TrialPay’s CEO. “We are extremely proud to partner with Eidos for Lara Croft’s 10th anniversary.”
Eidos has promoted this free method for getting Tomb Raider Anniversary through e-mail and online merchandising campaigns and will continue adding more touchpoints in the next few months.
To get Tomb Raider Anniversary for free through TrialPay: http://www.trialpay.com/stores/eidos/la ... id=9ahB9aF
For more information on TrialPay: http://www.trialpay.com
About Eidos
Based in Wimbledon, South London, Eidos Interactive Ltd, part of SCi Entertainment Group Plc (SEG), is one of the world’s leading developers of entertainment software. Eidos consists of publishing operations across Europe and the US and several development studios including Crystal Dynamics, IO Interactive and Pivotal Games as well as a valuable stake in other studios.
About TrialPay
TrialPay unites advertisers, merchants and shoppers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive shoppers into paying customers by giving away their product for free when a shopper completes an offer from blue-chip advertisers like American Express, Gap, FTD, eBay and thousands more. Advertisers pay a bounty that equals or exceeds the merchant's regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product. With TrialPay everyone wins: shoppers get a free product, advertisers acquire new customers and merchants earn significant revenue from lost or unlikely customers.
TrialPay works with over 2,500 premium merchants, including McAfee, The Wall Street Journal, Skype and other industry leaders in software, games, publishing, online services and retail. TrialPay currently has more than 4.5 million registered users and adds 15,000 new users every day.
