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AMD Delivers Business-Ready Desktop Offerings to Partners

Posted: Mon Apr 28, 2008 6:25 am
by Apoptosis
AMD Delivers Business-Ready Desktop Offerings to Solution Providers with
AMD Business Class Initiative

Now Available Worldwide, New Motherboards Designed for Small and Medium
Business Market Available to Channel Partners
SUNNYVALE, Calif. - April 28, 2008 - AMD (NYSE: AMD) today introduced
AMD Business Class, a new program helping offer a solid and reliable
foundation for desktop business computers designed to deliver the best
value on the market. AMD Business Class technology provides AMD solution
providers with the advantage of exceptional performance and energy
efficiency, essential security and manageability, and enables them to
provide a tested, validated commercial platform designed for the Small
and Medium Business (SMB) market. This platform will be available to
channel partners for up to 18 months under the AMD Validated Solutions
(AVS) Program, addressing solution providers' need to deliver a
consistent, long-term platform roadmap based on AMD technology to their
business customers. Based on the AMD 780V chipset, validated
motherboards for AMD Business Class are now available worldwide from
leading manufacturers including MSI and ECS and with Asus planned to be
coming soon.
"AMD remains committed to offering the channel industry-leading AMD
processor and chipset solutions to help differentiate their products and
services in the marketplace," said Mario Rivas, executive vice
president, Computing Solutions Group, AMD. "Designed with business in
mind, motherboards for the AMD Business Class program are rigorously
tested and validated, offering solution providers the ability to make
assurances of platform stability and longevity to the commercial
customers who require these attributes."

Industry-Leading Stability and Longevity

New AMD Business Class processors, including AMD Phenom(tm) and AMD
Athlon(tm), provide up to 24-month stability and come with a three-year
warranty in tray and Processor-in-a-Box (PIB)*. With AMD Business Class,
solution providers and their customers may benefit from longer
image-stability periods for the processor and motherboard, lengthening
PC lifecycles and thereby lowering total cost of ownership.
"MSI is proud to continue our collaboration with AMD to deliver
high-performing motherboard solutions that support the industry-leading
stability and longevity, exceptional performance and energy efficiency,
and essential security and manageability of the AMD Business Class
platform," said Vincent Lai, global marketing director, MSI. "By
introducing K9A2VM-FD & K9N2GM-FD, AMD Business Class desktop customers
can realize consistency, longevity, and reliability to help minimize IT
disruptions and get more from their computing infrastructure, longer."
"Equus Computers is committed to offering high-value solutions to our
customers, with the customized capabilities to help them navigate the
challenges of their industry," said Joe Toste, Vice President of
Marketing, Equus Computers, the largest whitebox system builder to the
channel. "We're looking forward to working with AMD to broaden our own
portfolio of business offerings with AMD Business Class, help us
differentiate our offerings in a highly-competitive marketplace, and
provide better business value to our customers."

Open Platform Approach
AMD Business Class is an open platform that allows for multiple
configuration options, enabling AMD solution providers to customize
their offerings to meet the needs of their commercial customers. This
approach provides solutions providers the opportunity to extend their
reach further into the high-opportunity SMB market, as well as local,
state, and federal government and education markets.
"Our ongoing relationship with AMD continues to deliver outstanding
value, options, and innovation on AMD processor-based platforms. The new
AMD Business Class solutions are a perfect example because businesses
have the flexibility to choose NVIDIA chipset-based motherboards to meet
their needs," said Drew Henry,
general manager of MCP business at NVIDIA.

Exceptional Performance and Energy Efficiency for Solution Providers
The low idle power delivered by the combination of AMD Business Class
processors and the AMD 780V chipset can assist solution providers in
meeting new ENERGY STAR(r) 4.0 requirements, resulting in reduced power
consumption and small form factors that can save space.
"AMD Business Class provides Dacco with a desktop business product
sensitive to the needs of our customers--energy-efficiency,
multi-application processing and impressive visual performance" said
said Esa Poikolainen, managing director, Dacco. "The added
ease-of-business with stable, validated motherboards and AMD processors
completes an attractive and competitive offering."
The combination of AMD Business Class processors with ATI Radeon(tm)
graphics can deliver fast, smooth, clear performance on even the most
demanding operating systems and business applications of today and
tomorrow. Whether their employees are busy using the advanced search
functions of Windows Vista(r) to quickly access critical data, or going
back and forth between multiple application screens on two monitors, AMD
Business Class delivers performance and rich visual experience to SMBs.

"As graphics performance increases in importance for businesses using
next-generation operating systems and multiple monitors, ECS's
collaboration with AMD will stay focused on delivering innovative
systems that help enhance productivity through unparalleled graphics
capabilities," said Kevin Yang, general manager, Elitegroup Computer
Systems (ECS), mainboard, add-on card and system products. "The new
AMD780V M-M2 provides multiple graphics monitor capabilities for faster,
smoother, clearer performance on even the most demanding applications."
And with specified support for Trusted Platform Module (TPM) 1.2 and
in-band systems management capability, solution providers can help their
customers stay up-to-date with the latest standards without getting
locked into expensive, proprietary security and manageability solutions.
"Nor-Tech is excited by the possibilities extended by AMD Business Class
to help us support a wide range of customers, particularly those who
want an open,
flexible solution," said Todd Swank, Vice President of Marketing,
Nor-Tech, the second-largest custom systems builder in the US. "We
appreciate that the AMD Business Class standard utilizes open industry
standards, including TPM and support for today's widely-used in-band
systems management tools. For the many schools, hospitals and government
agencies we work with, the use of open standards lends another layer of
essential security and manageability to future-proof their
mission-critical systems."
To learn more about the AMD Business Class initiative, please visit
http://www.amd.com/businessclass.

Pricing and Availability
Pricing for the new AMD Business Class processors in 1KU include the AMD
Phenom X4 9600B processor for $230, the AMD Phenom X3 8600B processor
for $175, AMD Athlon X2 5400B and 5200B processors for $120 and $110
respectively, AMD Athlon X2 5000B and 4450B processors for $95 and $85
respectively, and the AMD Athlon 1640B processor for $50.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit http://www.amd.com.