AMD GAME! Enables Console-like Simplicity for Mainstream PCs
Posted: Mon May 19, 2008 8:03 am
AMD GAME! Enables Console-like Simplicity for Mainstream PCs
- For the 263 million mainstream PC gamers worldwide, AMD GAME! stands
for exhilarating HD gaming experiences with full PC functionality-
- For the 263 million mainstream PC gamers worldwide, AMD GAME! stands
for exhilarating HD gaming experiences with full PC functionality-
SUNNYVALE, Calif. - May 19, 2008 - From the company powering the
visual experience of the two most popular gaming consoles in the world
today, AMD (NYSE: AMD) announces AMD GAME!. This program is designed to
help consumers select perfectly suited PCs for high-definition gaming.
AMD GAME! platforms combine the powerful balance of multi-core
processors, exceptional HD digital media , and next-generation graphics
processing power. Industry leaders including Acer, Alienware, Logitech
and Microsoft are joining AMD to ensure consumers can easily identify
PCs that deliver HD gaming and entertainment experiences out of the box.
"With the support of industry leaders in PC gaming, AMD GAME!
ensures consumers don't need an enthusiast-level knowledge of PC
hardware for an optimal gaming system," said Nigel Dessau, senior vice
president and chief marketing officer, AMD. "We in the PC industry owe
consumers the same predictability, simplicity and affordability in
finding a PC for gaming that the console industry currently provides."
According to Jon Peddie Research, of all desktop and notebook
PCs sold last year, two-thirds had only the most basic of capabilities,
lacking the technology needed to drive a great gaming experience. AMD
recognizes this and is working to provide a consistent source of
reliable and accurate information before and at the point of purchase
for gaming consumers.
"AMD GAME! is a new initiative focused on delivering a novel
experience for consumers, addressing a problem that has long existed in
the PC industry until now," said Dr. Jon Peddie, president of Jon Peddie
Research in Tiburon, California. "Our research has shown that PC gaming
is on the rise and this effort from AMD not only rallies industry
support for PC gaming but also acknowledges that computer gaming needs
balanced systems for the best consumer experience."
Gaming and HD Entertainment Support
AMD believes consumers should have a balanced platform with
matched and tested components that meet their needs - not compromise
their overall computing experience by choosing which components and
software are more valuable. Computers should have the power to surge
through the demanding moments of gaming action or HD entertainment
without stutter or lag. The AMD GAME! initiative helps ensure that the
computer system has been optimized for gaming with the right graphics
and processor components. Hardware and PC components that carry the AMD
GAME! logo let PC buyers and do-it-yourself gamers know they will have a
customized and exceptional gaming experience.
"AMD and Microsoft share the vision of delivering better gaming
experiences on PCs running Microsoft(r) Windows(r) operating systems,"
said Kevin Unangst, Microsoft's senior global director of Games for
Windows. "Microsoft's Games for Windows program and AMD are both working
to expand gaming accessibility and ease of use to consumers. Games for
Windows titles and Microsoft's gaming hardware, along with the AMD GAME!
initiative, are great examples of how we can bring more value to PC
gamers across the industry."
As part of the AMD GAME! initiative, AMD is dedicated to working
closely with industry leaders to help create personal computer
configurations that are optimized for all types of users.
"AMD GAME! is a great initiative that will help Acer drive
consumers toward the best solution for their gaming needs," said Brian
Bogaard, product business manager - EMEA desktop PC, Acer. "PC gaming is
an important area for Acer and with AMD's help, we can meet the
expectations of consumers with a solid gaming experience."
"We are happy to see the growing interest in PC gaming and now
AMD is adding a much needed program to help continue that trend,"
Patrick Cooper, director of product group, Alienware. "The AMD GAME!
Experience enables Alienware to quickly and easily help consumers
identify the experience that is right for them and the high performance
Alienware solution that delivers it."
"AMD GAME! is a great program to help consumers easily identify
a solution that addresses their gaming needs," said David Reid, vice
president of marketing at NCsoft North America. "With this partnership,
we hope to ensure consumers will enjoy our titles at the highest levels
of quality possible."
AMD GAME! Availability
AMD GAME! systems combine proven AMD technology including AMD
Phenom(tm) processors, the upcoming AMD Turion(tm) Ultra processors, AMD
Athlon(tm) processors, ATI Radeon(tm) HD 3000 series graphics, and AMD
chipsets to deliver an enhanced and simplified mainstream PC gaming
experience.
AMD GAME! platforms are available immediately on-line from system
builders such as Alienware, Cyberpower, iBuypower, Maingear and Velocity
Micro; retail availability is expected in the second half of 2008.
Information about AMD GAME! can be found at http://game.amd.com, the
central source for PC gaming information. Supporting more than three
million visitors per month, this website provides product information,
contests, spotlights on industry partners, informative articles and
purchasing information.
The AMD GAME! press kit offers additional information and collateral
material for this launch and can be found at
http://www.amd.com/GAME/presskit/.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit http://www.amd.com.