Opera unveils first State of the Mobile Web report
Posted: Tue May 20, 2008 6:14 am
Social Networks Dominate the Mobile Web
Opera unveils first State of the Mobile Web report
Opera unveils first State of the Mobile Web report
Oslo, Norway - May 20, 2008 - Traffic to social networks comprise almost 40% of the mobile Web according to Opera Software's "State of the Mobile Web" report, published today. The results both show healthy growth in the numbers of consumers accessing the Web from their mobile devices and provide insight into aggregate consumer preferences when browsing from their phones. The report is available in its entirety from http://www.opera.com/mobile_report/ .
Select global highlights from the first quarter report:
- Social networking consumes almost 41% of traffic: The United States, South Africa and Indonesia have more than 60% of their traffic going to social networks.
- More than 11.9 million people used Opera Mini in March to browse 2.4 billion pages. Thus far, more than 44 million cumulative users have tried Opera Mini.
- Those 11.9 million people generate more than 33 million MB of data traffic for operators worldwide.
- One Web will triumph over WAP content: Full Web surfing comprises more than 77% of all traffic. WAP content still generates the remaining 23% of traffic. WAP percentages have declined somewhat as more consumers realize Opera Mini can access rich Web content.
Snapshot of the top 10 countries for Opera Mini (ranked by usage):
Snapshot: Russia
- Russian Opera Mini users consume more entertainment content than users in all countries except for Ukraine. Traffic to entertainment, leisure and sports sites comprise almost 40% of Web traffic to mobile phones.
Top 10 sites in Russia
www.vkontakte.ru
win.mail.ru
www.google.com
www.rambler.ru
www.yandex.ru
www.dreamwar.ru
www.mamba.ru
www.marathonbet.com
www.dimonvideo.ru
www.wmod.ru
Snapshot: Indonesia
- With 63% of traffic going to social networks, Indonesia is tied with the United States as the number one country for social networking on the mobile Web.
Top 10 sites in Indonesia
www.friendster.com
id.yahoo.com
www.google.com
www.peperonity.com
wireless.getjar.com
www.mig33.com
www.mocospace.com
www.itsmy.com
gallery.mobile9.com
www.kaskus.us
Snapshot: China
- Web portal content and search engine access is extremely popular in China, accounting for nearly 55% of the traffic.
- E-commerce and e-mail are not yet as popular in China as in other parts of the world. Together, these two categories combine to create less than 2% of overall Opera Mini traffic in China.
Top 10 sites in China
www.sina.com
www.baidu.com
www.google.cn
www.ko.cn
news.sohu.com
www.xiaonei.com
www.3g.cn
www.paojiao.com
www.188bet.com
www.feiku.com
Snapshot: United States
- More than 63% of U.S. Web traffic on mobile phones is to social networks, tying it with Indonesia for the number one spot.
Top 10 sites in the U.S.
www.myspace.com
www.google.com
www.mocospace.com
www.yahoo.com
www.facebook.com
www.live.com
www.hi5.com
www.wikipedia.org
www.itsmy.com
www.ebay.com
Snapshot: India
- India favors social networking, with nearly half (48.9%) of all traffic going to social networks.
Top 10 sites in India
www.orkut.com
www.google.com
in.m.yahoo.com
www.peperonity.com
gallery.mobile9.com
www.mocospace.com
www.160by2.com
www.mobango.com
www.itsmy.com
www.indianrail.gov.in
Snapshot: South Africa
- A very high 61% of traffic in South Africa is to social networks.
- South Africa has the second-highest penetration of e-mail access on mobile devices (more than 4% of the traffic).
Top 10 sites in South Africa
www.facebook.com
www.google.com
intl.yahoo.com
www.peperonity.com
www.mocospace.com
www.gumtree.co.za
en.wikipedia.org
www.itsmy.com
news.bbc.co.uk
www.webmail.co.za
Snapshot: Ukraine
- Opera Mini users in the Ukraine enjoy their entertainment and sports. More than 61% of traffic is in this category.
- Mobile-optimized content remains popular in the Ukraine--more than 43% of Opera Mini traffic in the Ukraine is directed towards WAP sites.
Top 10 sites in Ukraine
www.vkontakte.ru
www.google.com
www.darkworlds.ru
www.mail.ru
www.dreamwar.ru
www.wmod.ru
www.rambler.ru
www.dimonvideo.ru
www.mamba.ru
www.marathonbet.com
Snapshot: United Kingdom
- The United Kingdom is the world leader in mobile e-mail, although that number remains small. More than 11% of traffic in Q1 was to Web-based e-mail services.
Top 10 sites in the U.K.
www.facebook.com
www.google.co.uk
www.live.com
www.bebo.com
www.mocospace.com
news.bbc.co.uk
uk.yahoo.com
www.itsmy.com
www.faceparty.com
www.ebay.co.uk
Snapshot: Germany
- Compared to users in other countries, German users shop the most on Opera Mini. E-commerce accounts for more than 7% of German Opera Mini traffic.
- German users of Opera Mini enjoy entertainment and sports content on their mobile phones. More than 28% of traffic heads to entertainment and other leisure sites.
Top 10 sites in Germany
www.google.de
www.studivz.net
www.wer-kennt-wen.de
www.jappy.de
www.schuelervz.net
m.web.de
mobil.spiegel.de
m.gmx.de
www.lokalisten.de
wap.sport1.de
Snapshot: Poland
- In Poland, people using Opera Mini prefer to access the full Web from their mobile phones--only 4% of the traffic is to WAP or .mobi sites.
Top 10 sites in Poland
www.nasza-klasa.pl
www.pocket.blueconnect.pl
www.onet.pl
www.google.pl
www.allegro.pl
www.fotka.pl
www.plemiona.pl
www.bwin.com
www.grono.net
www.livescore.com
"The mobile Web is also the social Web," said Jon von Tetzchner, Chief Executive Officer, Opera Software. "With social networks dominating Opera Mini's traffic, it is clear that people use their mobile browser as yet another communication tool on their phone. I find it reassuring to see that there is decreasing distinction between the types of Web content people use on the mobile device - it really is one Web, with people using whichever device they choose to connect to that Web."
As the world's most popular Web browser for mobile phones, Opera Mini provides an elegant, fast and rich Web browsing experience. While some Web browsers work on only 20 to 30 phone models, Opera Mini runs on more than 800 different handsets, making it the available to the widest range of consumers worldwide. Almost every phone with Java can run Opera Mini. Completely free for anyone to download and use, Opera Mini is available from http://www.operamini.com/.
Data in the report is based on aggregate and anonymous statistics from Opera Mini servers. All percentages are based on a snapshot of the Top 100 sites for each region.
Beyond providing a snapshot of worldwide browsing trends, Opera's "State of the Mobile Web" highlights the browsing trends in the ten countries where Opera Mini is most popular: the United States, Russia, China, Indonesia, India, United Kingdom, Germany, Poland, South Africa and Ukraine. Subsequent reports will include updates for these countries as well as different regions around the world.
About Opera Software ASA
Opera Software ASA has redefined Web browsing for PCs, mobile phones and other networked devices. Opera's cross-platform Web browser technology is renowned for its performance, standards compliance and small size, while giving users a faster, safer and more dynamic online experience. Opera Software is headquartered in Oslo, Norway, with offices around the world. The company is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera at http://www.opera.com/.