LG to Launch DivX Certified DVD Player Capable of HD Video
Posted: Fri Aug 29, 2008 9:34 am
LG to Launch First DivX Certified(R) DVD Player from a Major Manufacturer Capable of Playing HD Video
Innovative "Floating" Player Lets Consumers Enjoy HD Content on Standard DVD Device
Innovative "Floating" Player Lets Consumers Enjoy HD Content on Standard DVD Device
SAN DIEGO & SEOUL, Korea --(Business Wire)-- Aug. 28, 2008 DivX, Inc. (NASDAQ: DIVX), a digital media company, and LG Electronics, Inc. today announced the DivX Certification(TM) of a new DVD player from LG capable of playing high-definition DivX(R) video.
Incorporating a stylish and sleek design capable of being mounted on a wall, LG's new DivX Certified(R) DVD player, the DVS450H, allows consumers to play their personal libraries of high-definition digital content. With this device, consumers can enjoy high-definition DivX videos burned to DVD's or stored on USB flash drives. Typical HD video requires a considerable amount of digital storage space, but DivX HD video provides a superior media experience by maintaining the highest visual quality while significantly reducing the digital file size of the video. Using DivX technology, a full-length high-definition movie is able to fit onto a standard DVD.
"The demand for products that play DivX video has continually driven us to produce solutions that maximize this high-quality experience across a range of product categories," said Dan D.H. Koh, Head of Marketing Strategy Team in LG Electronics' Digital Media Company. "Incorporating support for high-definition DivX video on this DVD player illustrates this in a significant way. We are committed to bringing our customers the very best entertainment solutions and are pleased that working with DivX fulfills this vision."
"Bringing high-definition video to LG's newest DVD player illustrates our mission of enabling a high-quality media experience across any device," said Kevin Hell, Chief Executive Officer, DivX, Inc. "This new player from LG simplifies the consumer transition to HD entertainment by providing a high-definition experience on a familiar DVD platform. We are delighted to work with LG in bringing consumers a premium solution for their digital content."
Products that bear the DivX Certified(R) logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video playback, interoperability with other DivX Certified devices and the visual quality that users expect from DivX.
LG is a major manufacturer across consumer electronics product categories who has embraced DivX Certification within a variety of different platforms, including mobile phones, digital televisions, and in-car media players.
For more information on DivX Certification, visit http://www.divx.com/certification.
About DivX
DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment--the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more information, please visit http://www.lge.com.
About LG Electronics Digital Media Company
LG Electronics Digital Media Company (DMC) creates and develops premium digital devices through its long expertise in digital audio-video systems, portable audio players, car infotainment products and information technology, including optical storage products and personal digital assistants. DMC is a leading producer of home audio products such as home theatre systems, audio components and video players, and has been the world's best-selling optical storage maker for ten consecutive years.