Memorex Adds Protective 'DuraLayer' Hard Coating to Entire..

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Memorex Adds Protective 'DuraLayer' Hard Coating to Entire..

Post by newstech » Mon May 09, 2005 10:09 pm

Memorex Adds Protective 'DuraLayer' Hard Coating to Entire Line of Mini DVD Products

DVDs Use Special Bottom Hard-Coat Layer to Protect Against Physical Damage

CERRITOS, Calif., May 9 /PRNewswire/ -- Memorex, the number one brand of
digital media and media accessories, today announced that its DuraLayer(TM)
scratch-resistant hard-coating technology will be added to the company's full
line of compact Mini DVD-R and Mini DVD-RW discs. The coated discs --
specially designed for use with direct-to-DVD camcorders -- are ideal for
amateur and professional videographers who require media that is especially
resistant to the rough handling that can occur during on-the-go recording and
frequent disc swapping.

Memorex has added this protective bottom layer hard-coat to its entire
line of Mini DVD products as a defense against the scratches, handling and
dust particles that can physically damage recordable media. DuraLayer
scratch-resistant technology protects discs from this type of physical damage
so that consumers can feel confident that their treasured videos and photos
are safe for years to come.

"The growing popularity of our mini DVD line indicates that more and more
consumers are discovering the convenience of these products. In addition to
convenience, we want to offer end users the confidence of knowing that their
priceless video and photo memories are as safeguarded as possible from the
elements," said Brad Yeager, director of product marketing, optical media and
accessories. "As the brand more consumers use to capture, save and share
digital information, we will continue to push the envelope and provide our
users with the best technology currently available."

Perfect for every movie maker who gets behind a camera, Memorex's
rewritable Mini DVD-RW and write-once Mini DVD-R recordable discs are ideal
for direct-to-DVD camcorders like the Sony Handycam(R), but also work in most
DVD burners and players. The discs provide a compact storage method for
multimedia presentations, videos, MP3 files and other data. At eight
centimeters in diameter, these high-performance, high-quality Memorex Mini
DVDs offer consumers an exceptional combination of performance and value,
recording 1.4 gigabytes of data or up to 60 minutes of video.

Pricing and Availability
Beginning in May, Memorex Mini DVD products with DuraLayer technology will
be available in stores nationwide in convenient hang-tab blister packages of
three DVD-RW discs with mini jewel cases or five DVD-R discs with mini jewel
cases. Suggested retail pricing for each pack configuration is $17.99.

Is it live or is it Memorex?
Memorex Products, Inc. is the industry sales and marketing leader of
digital media and media accessories. Since the early 1970s, Memorex has been
one of the most widely recognized and respected names in the consumer
electronics industry. Today, it is an influential brand in CD and DVD media,
optical drives, and USB flash drives. Memorex is headquartered in Cerritos,
Calif. For more information on Memorex Products, Inc. or its products, please
call 562-653-2800, or visit the company's Web site at

Memorex and the Memorex logo are registered trademarks of Memorex
International Inc. DuraLayer is a trademark of Memorex International Inc.

All other trademarks and registered trademarks are the property of their
respective companies.

Statements in this announcement other than historical data and information
constitute forward-looking statements that involve risks and uncertainties. A
number of factors could cause our actual results, performance, achievements or
industry results to be very different from the results, performance or
achievements expressed or implied by such forward-looking statements. Due to
such uncertainties and risks, readers are cautioned not to place undue
reliance on such forward-looking statements, which speak only as of the date

SOURCE Memorex
Web Site:
"live with intention; play with abandon; choose with no regret; do what you love."

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