-AMD64 technology-based digital movies doing big business at the box
AUSTIN, TX-JUNE 13, 2005-AMD (NYSE: AMD) announced today that the latest
movie by Robert Rodriguez, "The Adventures of Shark Boy & Lava Girl in
3-D" was created using dual AMD Opteron(tm) processor-based servers and
workstations at Rodriguez' Troublemaker Studios in Austin, Texas. The
story of "Shark Boy and Lava Girl" was conceived by Robert Rodriguez'
young son Racer Rodriguez and opened in theaters across the United
States on Friday.
"Shark Boy and Lava Girl" is the second movie directed by Robert
Rodriguez using AMD64 technology to hit U.S. cinema screens in the past
three months and the fourth all-digital major motion picture release in
the same time period. Rodriguez' "Sin City", George Lucas' "Star Wars:
Episode III Revenge of the Sith" and "Madagascar" from DreamWorks
Animation SKG(tm) all relied on award-winning AMD64 technology to take
digital filmmaking to the next level. The successful combination of
talent and technology has led all three movies to the number one
position at the U.S. box office.
Superior render times made possible by AMD64 technology with Direct
Connect Architecture helps directors like Robert Rodriguez to make
movies quickly and cost effectively. No longer do movie makers have to
wait days for digital renders to complete. This allows the digital
artist to create "on the fly and in the moment" without interrupting the
creative rhythm and tempo.
"AMD fuels us so we can move at the speed of thought," said Robert
Rodriguez. "My philosophy is less people, really talented and focused
people and really great equipment. It sounds backwards but we can do
more. Using the AMD64 machines, I can feel the difference. There's no
"When I was younger, I used to pride myself by milking technology for
all that it could do," continued Rodriguez. "Now the AMD64
technology-based equipment is beyond what we can do. Now you can do
anything. It comes down to the idea, what ideas are really pushing the
"As one of the top digital filmmakers in the world, what Robert
Rodriguez does using AMD64 technology sends a signal to both the large
studios and independent filmmakers that the old rules no longer apply
and that anything is possible," said Charlie Boswell, director of
Digital Media and Entertainment at AMD.
The same AMD64 technology with Direct Connect Architecture
inherent in the AMD Opteron processor is also available with the AMD
Athlon(tm) 64 and AMD Turion(tm) 64 families of processors for desktop
and laptop PCs.
AMD64 evolves the industry-standard 32-bit x86 architecture to support
the demanding 64-bit environment and enables next-generation
functionality and productivity today. AMD designed the AMD64 platform to
allow end users to enjoy reliable, best-in-class performance on the
32-bit software they own today while preparing for a seamless transition
to high-performance 64-bit applications. Designed from the ground up to
support multi-core capability, future AMD64 dual-core processors will
amplify the elegance and power of AMD's current single-core solutions.
The AMD64 architecture is also designed to enhance the security of your
computing environment by integrating Enhanced Virus Protection
technology enabled by advanced anti-virus features in Windows(r) XP
Service Pack 2 and the upcoming Windows Server 2003 Service Pack 1.
Since the introduction of the AMD64 architecture in 2003, the AMD
Opteron(tm) processor for servers and workstations and the AMD
Athlon(tm) 64 processors for desktop and notebook computers have earned
more than 80 awards for innovation and performance and the support of
more than 2,000 OEMs, hardware and software developers, system builders,
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit http://www.amd.com.