AMD ANNOUNCES ALLIANCE WITH "AUSTIN CITY LIMITS"

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AMD ANNOUNCES ALLIANCE WITH "AUSTIN CITY LIMITS"

Post by Apoptosis » Fri Jul 08, 2005 2:52 pm

AMD ANNOUNCES OFFICIAL TECHNOLOGY ALLIANCE WITH "AUSTIN CITY LIMITS"
LIVE MUSIC TELEVISION PROGRAM AND ANNUAL MUSIC FESTIVAL

-America's longest running live music TV program and hippest music
festival to benefit from AMD technology, support-
AUSTIN, TEXAS-JULY 7, 2005-AMD (NYSE: AMD) announced today that it is an
official technology partner and sponsor of "Austin City Limits" public
television program, America's longest running live music television
broadcast which airs nationally on more than 300 PBS stations every
week. AMD is also announcing it is co-sponsoring the Austin City Limits
Music Festival, an annual three-day music festival that is one of
America's favorite outdoor live music events, attracting an estimated
65,000 attendees per day.
AMD is already providing the digital audio backbone for the Austin City
Limits television broadcast. KLRU, Austin's local PBS station that
produces the show, is using AMD64 technology to record live music and
enhance the ACL experience for music fans. KLRU is also using the same
technology to prepare for the move to high-definition (HD) standards
mandated by the FCC for all TV broadcasters in America. For the
Sept. 23-25, 2005 music festival, AMD will sponsor one of eight
performance stages, and AMD64 technology will be used to record live
performances.

"Our technology alliance with Austin City Limits and the Austin City
Limits Music Festival demonstrates AMD's commitment not only to Austin,
but to music fans around the world. AMD understands the importance of
providing the best quality recording experience," said Hector Ruiz, AMD
chairman and CEO. "We have quickly become an important friend and
collaborator to digital artists everywhere."

"The music and media industries have undergone rampant changes over the
past few years and now more than ever, ACL has secured its place as a
trusted source for fans to experience music. We believe in creating deep
connections between fans and artists and with the support of AMD and
their leading-edge digital technology, we are able to create even closer
connections as we present high quality music through a variety of
formats," said Bill Stotesbery, CEO of KLRU. "This alliance with AMD is
a natural evolution, ensuring Austin City Limits will continue to meet
fans wherever they experience music, from stage to screen to home
entertainment centers."

The 2005 Austin City Limits Music Festival features a line up of musical
acts that is second to none and is expected to attract more than 65,000
attendees each day from around the world. The musical acts expected to
appear on the AMD stage include: Spoon, The Bravery, The Decemberists,
Tortoise, The Fiery Furnaces, Bloc Party, Keane, Rachel Yamagata, The
Frames, Kasabian, Mates of State, Kaiser Chiefs, Teagan and Sara,
Ambulance Ltd., and The Ditty Bops. For more information about the
Austin City Limits Music Festival, please logon to: Austin City Limits.

"Having AMD as the technology partner for the ACL Music Festival aligns
our increasingly popular and successful festival with a technology
company that is leading the digital renaissance in the way live music is
recorded," said Bart Knaggs, Principal of Capital Sports &
Entertainment.

"AMD64 technology is being adopted by many of the top digital audio
professionals in the music industry for its outstanding performance,
reliability and ability to re-produce great sound," said Charlie
Boswell, director of Digital Media and Entertainment for AMD. "Austin
City Limits is one of the top brands in America for live music and it
deserves a superior technology and solid partner."

About AMD64
AMD64 technology is the platform of choice for 32- and 64-bit computing.
By eliminating the bottlenecks inherent in a front-side bus, AMD64's
Direct Connect Architecture evolves industry standards to deliver
break-through performance on single- and dual-core processors. AMD64
technology also integrates Enhanced Virus Protection technology enabled
by advanced anti-virus features in current versions of Linux, Microsoft
Windows and Solaris operating systems. Today, 55 percent of the Forbes
Global 100 or their affiliates, representing the world's most
competitive industries, now rely on AMD64 technology-based systems to
run their enterprise applications. Since their 2003 introduction, AMD64
processors have earned more than 80 industry awards and the support of
more than 2,000 OEMs, hardware and software developers, system builders
and distributors.


About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit http://www.amd.com.

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