Legit Reviews

FREMONT, Calif., Jan. 6, 2010 (GLOBE NEWSWIRE) -- Lexar Media, a
leading global provider of memory products for digital media, today
announced it is rolling out DRAM upgrades through traditional and
online retail channels. The Lexar(R) Netbook/Notebook Performance
Upgrade, Notebook Performance Upgrade, and Desktop Performance Upgrade
DRAM solutions are an attractive option for retailers looking to offer
consumers an easy-to-install and affordable way to increase the
performance of popular netbook, notebook, and desktop computers.
Available in densities from 512MB modules to 6GB kits, the
Lexar-branded DRAM upgrades boost the speeds of multimedia and software
applications, while also allowing for faster multitasking and Web
browsing in multiple windows. For additional information about Lexar
DRAM upgrades, visit www.lexar.com.

"With many consumers looking to increase the performance of their
existing computing devices rather than replacing them, retailers need
to offer solutions that enable their customers to extend the life of
their devices," said Terrence Groth, worldwide system product group
manager, Lexar Media. "In fact, according to a recent study by Parks
Associates, 64 percent of consumers who experienced slow computer
performance have considered improving the performance of their laptop
or netbook computers, so we're providing retailers with upgrades
end-users can install themselves with the Lexar DRAM solutions."

While desktop and traditional notebook computers remain a reliable
computing option for many customers, sales of smaller netbooks are
rapidly rising, due to their appeal as a popular secondary computer for
business travelers, a low-cost first computer for families, and the
primary computer for consumers in emerging markets. Parks Associates
found that 37 percent of new laptop and netbook customers consider DRAM
density to be a very important feature, and with the popularity of
these devices steadily increasing, Lexar is providing retailers with
performance upgrades to improve their customers' overall user
experience.

The Lexar Notebook Performance Upgrade supports DDR (double data rate),
DDR2, and DDR3 platforms for all major operating systems, and is
available in densities ranging from 512MB modules to 4GB kits. The
Lexar Netbook/Notebook Performance Upgrade is compatible with computers
that support 200pin 1GB and 2GB DDR2 memory modules. The Lexar Desktop
Performance Upgrade is designed for SDRAM, DDR, DDR2, and DDR3
platforms for all major operating systems, and comes in densities from
512MB modules to 6GB kits.

Lexar Media is offering retailers a DRAM selector tool to help sales
representatives match DRAM upgrades with consumers' computing devices
in-store, based on the products individual retailers wish to emphasize.
The selector tool is customizable to meet the needs of individual
retailers, and includes easy-to-use drop-down menus to find the
appropriate, compatible Lexar-branded DRAM upgrades for dozens of
different computer brands. The Lexar-branded DRAM upgrades are also
supported by new consumer-friendly sales collateral, messaging, and
packaging and are now shipping to leading retail outlets, including
Best Buy and Amazon.com.

Lexar DRAM upgrades include a limited lifetime warranty. For additional
information on product warranty information, visit www.lexar.com/support.

About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND
flash and DRAM memory products under the Lexar and Crucial(R) brand
names. Lexar offers products in all major flash and DRAM memory
categories, including consumer and enterprise-level USB flash drives,
industry-leading memory cards for photography, and all popular form
factors of memory cards for mobile devices. For computers, Lexar also
offers a full range of DRAM computer memory upgrades for PCs and Mac(R)
systems, and solid state drives (SSDs). An industry leader in
innovative, patented flash memory technology, Lexar is vertically
integrated with Micron Technology, one of the largest semiconductor
manufacturers worldwide.