Legit Reviews

LAS VEGAS --(Business Wire)-- Jan 07, 2010 Even as this week's Consumer Electronics Show (CES) previews the technologies of tomorrow, Best Buy is using this futuristic gathering to unveil the next generation of computing for today. In partnership with leading technology partners, Best Buy is showcasing Blue Label 2.0, a new laptop line that for the first time enables consumers to wirelessly stream video and pictures directly from their laptops to their flat panel televisions.

Blue Label 2.0 laptops were manufactured in partnership with Toshiba, Dell, and Sony, and are the third in a series of customer-inspired You Spoke, We Listened product lines originating at Best Buy. Exclusive to Best Buy, the Toshiba 14” notebook, the Dell 15.6” and the Sony 13” will be available for purchase at all Best Buy stores in the U.S. and Canada, and on BestBuy.com on January 17. Prices start at $899.99.

Each of the Blue Label 2.0 laptops includes Intel® Wireless Display technology with push button streaming, the new Intel® i5™ processor with turbo boost technology, 4GB memory and a 500GB hard drive. They also bolster a two-year extended manufacturer's limited warranty, 30 days of Geek Squad support and 12 months of Anti-Virus protection. Included in the package is the NETGEAR Push2TV adapter that connects to the HDMI port on the television.

“Our customers are expressing a real desire for connectivity because they're more reliant than ever on their computers, and they want to be able to easily move content from these machines to other hardware in their homes,” explained Jason Bonfig, vice president of computers at Best Buy. “With Blue Label 2.0, now they can wirelessly send personal content like digital images or HULU and Netflix shows from their laptops directly to their TVs – in up to 720p resolution.”

Since their arrival in fall 2008, You Spoke, We Listened products from Best Buy have changed the dynamics of how computers and other technology are developed. Each generation originates with insight gleaned from the retailer's own customers and employees into desired features, styling and performance. These are translated by Best Buy into product specifications for further development by the retailer's technology company partners.

“Our initial iterations focused on creating thin, lightweight laptops with backlit keyboards and prolonged battery life because these are features customers say are important to them,” Bonfig explained. “We learn something new every day from consumers, and because of the scope of our retail operations, we're fortunate to be able to engage with many of them directly as they're interacting with technology in our stores.”

Demonstrations of the Best Buy Blue Label 2.0 line with Intel® Wireless Display are being held beginning today at CES. The three models in the line will be on display at the Toshiba, Dell and Sony booths from now through the conclusion of this year's show on January 10.

About Computing at Best Buy Co., Inc.
Best Buy and BestBuy.com carry 11 top computing brands (Acer, Apple, Asus, Compact, Dell, Gateway, HP, Samsung, Sony, Toshiba, Lenovo), and more than 30 laptops, six netbooks, 17 desktops and four all-in-ones every day. Laptops and netbooks range in price from $279.99 to $1999.99, and eight desktops are priced under $500. Apple laptops range from $999.99 to $2,499.99. Customers can select from newly popular functionality like laptops and netbooks with built-in 3G service from the customer's choice of Verizon, Sprint or AT&T. Large memory machines (6GB's of memory) start at $849.99 and Blu-ray laptops at $699.99. Best Buy Blue Shirts are ready to help customers find the right computer and ensure they have everything they need to get up and running. Geek Squad is available to help set up that new gear, with Agents available in-store, in-home or online.

About Best Buy Co., Inc.
With operations in the United States, Canada, Europe, China and Mexico, Best Buy is a multinational retailer of technology and entertainment products and services with a commitment to growth and innovation. The Best Buy family of brands and partnerships collectively generates more than $45 billion in annual revenue and includes brands such as Best Buy, Audiovisions, The Carphone Warehouse, Future Shop, Geek Squad, Jiangsu Five Star,Magnolia Audio Video, Napster, Pacific Sales, The Phone House, and Speakeasy. Approximately 155,000 employees apply their talents to help bring the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, in-home solutions, product delivery and activities in its communities. Community partnership is central to the way business is done at Best Buy. In fiscal 2009, Best Buy donated a combined $33.4 million to improve the vitality of the communities where its employees and customers live and work. For more information about Best Buy, visit www.bestbuy.com.