Page 1 of 1

Samsung to Launch Samsung Product Support TV

Posted: Wed Jan 20, 2010 12:55 pm
by Digital Puppy
Samsung Electronics America to Launch Samsung Product Support TV
RIDGEFIELD PARK, N.J. --(Business Wire)-- Jan 20, 2010 As part of its continuous effort to provide exceptional service to its customers, Samsung Electronics’ Customer Satisfaction Division announced the launch of its Samsung Product Support TV (SPSTV) initiative. SPSTV is an Internet-based, live streaming television “channel” produced and hosted by Samsung that will feature a lineup of live shows, how-to videos, and interactive chat sessions that will offer customers a way to improve their understanding of their Samsung products.

Initial pilot episodes titled, “Keep it Simple” is a live show covering topics from Samsung Digital Televisions to Samsung Mobile Phones. The show also allows viewers to ask questions through a real-time chat session, which the hosts answer toward the end of the show.

Samsung has developed a team of enthusiastic product experts who will regularly broadcast from the SPSTV studio, bringing product insight and knowledge to viewers who may be interested in buying a Samsung product, or have already made a purchase and need further support.

“We’re really excited about SPSTV, we are aiming for a fun and friendly way to engage our consumers, and give them a positive experience,” says Myles Jordan, co-host of Keep it Simple. “Whenever customers need instant product support for a new purchase, we can provide them live, hands-on customer support to help them troubleshoot through any issue.”

“Samsung is looking to lead the consumer electronics industry in hosting a live stream video channel, and we are excited about adding this to the current portfolio of product support services we already offer to our customers,” said Christopher Kim, Senior Manager, Samsung Customer Satisfaction Division. “Samsung is constantly striving to maintain its position as one of the industry leaders in customer service, and SPSTV is an innovative initiative that effectively offers solutions and information to their customers.”

SPSTV officially launched on January 7, 2010, broadcasting from the International Consumer Electronics Show (CES) in Las Vegas, NV. Viewers can currently tune in to SPSTV at http://www.samsung.com/spstv to view pilot episodes of “Keep it Simple” as well as their library of how-to videos.

About Samsung Electronics America, Inc.

Samsung Electronics America, Inc. (SEA), based in Ridgefield Park, NJ, is a subsidiary of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American operations including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. For more information, please visit www.samsung.com.