Legit Reviews

LOS ANGELES --(Business Wire)-- Jan 27, 2010 The Recording Academy® has selected AEG Digital Media, the leading provider of complete webcast management, production and media services, to power extensive live streaming programming of events in celebration of the 52nd Annual GRAMMY® Awards. Ushering in a new era of digital distribution for the music industry’s marquee event, The Recording Academy is offering fans worldwide an unprecedented opportunity to experience and participate in exclusive, 24-hour live coverage of All Things GRAMMY from Jan. 29-31 at GRAMMY.com.

The Recording Academy will program, produce, capture and distribute this compelling and thrilling content to a live global audience from www.grammy.com and select distribution partners directly from AEG Digital Media’s state-of-the-art digital broadcast operations center housed within L.A. Live (AEG’s $2.5 billion, 4 million square foot entertainment district which also houses the GRAMMY Museum®).

AEG Digital Media will provide access to its industry-leading engineering facilities featuring an extensive HD encoding farm, broadcast quality control room, professional editing suites and digital distribution platform. AEG Digital Media’s expert production staff, with an unmatched history in enabling the internet’s most viewed live events, will provide ongoing technical production consulting, facilities and expertise throughout all aspects of this industry-changing event.

“Working with AEG Digital Media allows us to further execute on our digital strategy including the 'We're All Fans' GRAMMY' ad campaign by enabling extensive, high-quality, live participatory programming to music fans all over the world," said Peter Anton, Vice President of Digital Media, The Recording Academy. “AEG Digital Media provides a cutting-edge digital experience Recording Academy members and fans crave, while maintaining a spectacular level of broadcast quality."

The Recording Academy/AEG Digital Media collaboration will provide millions of fans in over 150 countries behind-the-scenes access to events like the MusiCares® Person of the Year event honoring Neil Young, the official Pre-GRAMMY Gala and Salute to Industry Icons, the Special Merit Awards ceremony, the GRAMMY Pre-Telecast and the official GRAMMY Celebration After-Party.

About AEG Digital

AEG Digital Media is a full-service, multiplatform, multimedia/media services company specializing in the technical and creative production of music, sports, reality and special event programming throughout the world. AEG Digital Media takes a broadcast approach to streaming media to enable the world’s most watched and most innovative, webcasts and live events. The company creates, produces and distributes content over multiple platforms, including television, mobile and broadband for major brands, broadcasters, sports leagues and media properties, including YouTube/Google, News Corp., Nokia, 19 Entertainment, Procter and Gamble, Penguin Publishing, Nintendo, AT&T, Intel, Comcast, American Express and Viacom. For more information, visit www.aegdigitalmedia.com.

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, join the organization's social networks as a Twitter follower at www.twitter.com/thegrammys, a Facebook fan at www.facebook.com/thegrammys and a YouTube channel subscriber at www.youtube.com/thegrammys.