ASUS Goes Green at CeBIT
Posted: Tue Mar 02, 2010 4:54 pm
ASUS Goes Green at CeBIT
-- From Notebooks to Motherboards, ASUS Balances Eco-innovation and Design with its Green Design Showcase --
-- From Notebooks to Motherboards, ASUS Balances Eco-innovation and Design with its Green Design Showcase --
CeBIT 2010, HANNOVER, GERMANY (March 2, 2010) -Going Green is a lifestyle choice. At this year’s CeBIT, ASUS has set aside a special Green Design Product zone to showcase Green technology. ASUS believes that going Green starts within the organization, and promotes environmental responsibility within its workforce and processes. ASUS’ latest line-up of Green Design technologies, ranging from its notebooks, Eee PCs, EeeBox PC, LED monitors and motherboards, show that the company is dedicated to revolutionizing not just the way people work and play, but also how they care for the environment as well.
Green Notebooks—U Series Bamboo Collection
Last year, ASUS became the first notebook manufacturer to receive the Environmental Product Declaration (EPD) and Carbon Footprint certifications. It is also the only notebook manufacturer to receive the EU Flower certificate. These accolades bear testament to ASUS’ commitment to the environment and green product design. And that continues with the introduction of the U Series Bamboo Collection.
A result of ASUS’ Green Material Innovation initiatives, designers have taken advantage of bamboo’s regenerative characteristics and relatively short maturity growth to develop the material for the U Series Bamboo Collection’s lid and palm rest. This reduces plastics usage by 20 percent, and gives an elegant and organic feel to the Notebook. The U Series Bamboo notebook also features a mercury-free LED-backlit panel. The green theme continues with its 100 percent recyclable packaging design.
Green Netbooks—Eee PC™ 1005PE
The energy-efficient Eee PC™ 1005PE features a mercury-free LED-backlit panel and the ASUS Super Hybrid Engine power management technology gives it up to a 14-hour battery life* for all-day computing. The 1005PE’s energy consumption figure is 45 percent less than Energy Star V5.0 requirements. The 1005PE is also certified by EPEAT in North America.
Green EeeBox—EeeBox PC EB1501
The EeeBox PC EB1501 has received EU Flower and EPEAT Gold certifications in Europe and in North America respectively. With a total volume of just 1.5L, the space-saving EB1501 consumes 70 percent less power than a normal desktop PC. With a maximum power supply of 65-watts, its energy consumption figure is 56 percent lower than Energy Star V5.0 requirements, and is well below the 250-watt ratings of most computers today.
Green Motherboards—Protect 3.0
Motherboards are the heart of the system, and ASUS Green Design has come up with a new standard in motherboard protection with ASUS Protect 3.0. Protect 3.0’s EMI and Anti-Surge features protect users and their systems—reducing radiation exposure by up to 50 percent and preventing electrical surges from damaging the system.
ASUS Protect 3 motherboards feature an eco-friendly Energy Processing Unit (EPU) that automatically monitors and adjusts the system’s power requirements to ensure maximum efficiency. Studies have shown that 10 million EPU-enabled motherboards can reduce annual CO₂ emissions by 210,000 tons—the equivalent of saving 17.5 million trees annually.*
A Green View—Designo LED Monitors
The Designo Series LED monitors (MS248H/ 238H/ 228H/ 208N) feature mercury-free LED-backlit panels that are 45 percent more energy efficient when compared to conventional LCD monitors. These LED monitors reduce CO2 emissions by 30 percent and achieve energy consumption levels lower than the stringent Energy Star V5.0 requirements.
In addition, the monitors’ plastic parts are not sent for plating during the manufacturing process, thereby preventing environmental damage and contamination by the plating solutions.
For more product information and in-depth stories, please visit http://techinstyle.tv.
*Battery Life test conducted with MobileMark 2007 in Reader Mode.
** A single EPU motherboard is able to save 33 kWh of electricity annually, the equivalent of 21kg in CO₂ emissions. (Electricity emission factor 0.636 kgCO2-e / kWh; source: Taiwan Power Company, 2008). In one year, an average tree takes in 12kg of CO2 (source: Planet billion tree, UNEP, 2006).
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ASUS at CeBIT 2010
To find out more about our showcased products, please visit us at Hall 17, Stand H16 from March 2nd to 6th, 2010.
About ASUS
ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today’s home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D design team, the company’s revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek’s InfoTech 100, and has been on the listing for 12 consecutive years.