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Nero Celebrates 15 Years Digital Media Products

Posted: Wed Mar 03, 2010 11:10 pm
by Digital Puppy
Nero Celebrates 15 Years of Delivering Quality Digital Media Products to Consumers Globally

Product Line has Expanded to Offer Best-in-Class Optical Disc Burning, Backup and Multimedia Management & Editing Software Applications, plus Mobile Solutions
HANNOVER, Germany --(Business Wire)-- Mar 03, 2010 Nero, creators of liquid media technology, today celebrated its 15th Anniversary in business by announcing that more than 300 million copies of its popular digital media management software had now been distributed worldwide. Nero’s software is known globally for its reliability, user-friendliness and rich set of features, setting the standard with its industry-leading burning application, Nero Burning ROM, and more recently, with its data protection technology, SecurDisc. Leading PC and optical drive manufacturers proudly bundle Nero software with their hardware in order to provide their customers with the best in digital media solutions and the ability to enjoy their content. Nero products are available for purchase at leading electronics and home entertainment stores worldwide and are downloadable online at www.nero.com and other leading etailers.

The privately-held company, which was originally founded in 1995 as Ahead Software GmbH, has now grown into a global market leader on the strength of its Nero Burning ROM software, which has gained worldwide recognition as the application of choice for burning optical media (CDs, DVDs and Blu-ray Discs). This software is used especially to quickly and easily back-up personal music collections or important data files.

“We are excited to celebrate this milestone and plan to take the feedback we’ve received from our millions of customers during the last 15 years and make Nero’s products, customer service and support even better than they already are,” said Juergen Kurz, Nero’s COO. “We want our users to continue to associate the Nero brand with the best burning, backup, data protection, authoring and editing software on the market.”

In an effort to solve the highly specific digital content needs of today's diverse digital consumers, the company has expanded its software portfolio during the last five years to encompass data backup and recovery, as well as multimedia management and editing software.

Today, Nero’s flagship offerings include:

* Nero 9 – Reloaded is the easy-to-use, yet powerful, multimedia suite, which gives users the freedom to create, rip, copy, burn, edit, share and upload media content (music, video, photo, and data) online.
* Nero BackItUp & Burn provides consumers with the freedom to back up content on their hard drive to a wide variety of media types or online, to sync files and folders or to recover and restore data from deleted and damaged storage media.

* Nero Move It enables consumers to simply transfer and enjoy their music, videos, and photos across a wide variety of digital devices including their PCs, MP3 players, cell phones (including the iPhone), and more.

Nero also expanded into the mobile arena with Nero MobileSync, a universal, hardware-agnostic platform of fully customizable PC-to-device connectivity applications to enable the management, sharing and creation of content between the desktop, mobile handsets, and the Web regardless of mobile device. Already, Nero MobileSync powers MOTOROLA MEDIA LINK, which allows consumers to seamlessly move and enjoy their personal media content on their Android-based mobile handsets, the desktop and the Web.

Other notable Nero milestones:

* More than 50 million people worldwide are actively using Nero products regularly;
* The nero.com Web site receives more than 120 million unique visits per year; and
* More than 1.3 million registered users have joined the MyNero online community.

Nero will be showcasing and demonstrating its products and new technologies in Hall 15, Booth C16 at CeBIT 2010 in Hannover, Germany this week. For more information on Nero and its history, please visit www.nero.com.

About Nero

Nero, the creator of liquid media technology, enables liquid content creation and distribution anytime, anywhere, and on any device. The company provides consumers with the freedom to simply enjoy their music, photos, and videos, regardless of hardware or file format, by taking a unique platform neutral, standards-based approach to solution development. More than 300 million units of Nero’s trusted software solutions are used in the home, on the go, and professionally. Nero also provides strategic partners with cutting-edge applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices. Products are available globally through hardware manufacturers, international partners, retailers, and directly through the Nero Online Shop at www.nero.com. Headquartered in Karlsbad, Germany, Nero maintains regional offices in Karlsbad, Germany; Glendale, Calif., USA; Yokohama, Japan; and development centers in Karlsbad, Germany and Hangzhou, China.