"The 64 Second Film Contest" to Define "Waitlessness"
SUNNYVALE, Calif. -Sept. 19, 2005- AMD (NYSE: AMD) today announced its
sponsorship of "The 64 Second Film Contest," providing digital media
enthusiasts an opportunity to invent and share digital creations
defining the concept of "Waitlessness" in 64 seconds. AMD Athlon(tm) 64
X2 dual-core processors "shatter the hourglass," taking content creation
and multimedia performance to an all new level. With the help of AMD64
multi-core technology, digital content creators can create more and
spend less time waiting for their computers to render videos and perform
other multimedia tasks. Winners will be chosen through a combination of
online voting and judging with DreamWorks Animation SKG, Inc. Online
submissions will be accepted beginning Oct. 10, 2005 at
http://www.64seconds.com
"AMD is committed to encouraging innovation and creativity in the
digital media community," said Bob Brewer, corporate vice president,
Desktop Business, Microprocessor Solutions Sector (MSS), AMD. "Through
this contest, we not only want to offer contestants a chance at the
grand prize, but also provide a forum for them to share and showcase
their digital masterpieces. We're looking forward to working with a
talented crowd of digital media enthusiasts and viewing some truly
stunning entries."
AMD Athlon 64 X2 dual-core processors, designed for desktop PCs, can
improve overall digital media performance over similar single-core
processors by an average of 34 percent, with performance improvements
over 80 percent on certain benchmarks. Now power-hungry digital media
experts can usher in the next generation of digital media software with
amazing, high-definition video rendering and editing, digital-content
creation, imaging, and audio mixing.
The top 28 finalists will be selected by popular vote via an
online ballot box at
the contest's official web site, http://www.64seconds.com The top three
winners will then be selected by a panel of judges including Daniel
Gregoire, CEO and president of Halon Entertainment, a company
specializing in digital effects for major films. Gregoire's credits
include blockbuster films like Star Wars: Episode III, Revenge of the
Sith, and War of the Worlds. Judging criteria includes creativity,
originality, technical excellence, and the best expression of the
concept of "Waitlessness."
The grand prize winner will receive a package including an editing
studio with furniture, an AMD Athlon 64 X2 dual-core processor-based
digital video/audio "Dream System" with peripherals, and powerful
editing software. The grand prize winner also will receive an
all-expense-paid trip for two to California, with a tour of DreamWorks
Animation studios that includes meeting an animation artist, a special
pre-screening (sneak preview) of an upcoming movie, a private screening
of his or her contest submission, and a signed sketch of a DreamWorks
character.
"DreamWorks Animation SKG is dedicated to encouraging up and coming
artists to express their talent and push the limits of creativity using
cutting-edge technology," said Ed Leonard, chief technology officer,
DreamWorks Animation SKG. "AMD64 technology is enabling the creative
ambition of digital media buffs and professionals alike and DreamWorks
is proud to team up with AMD in providing this opportunity for aspiring
story tellers."
In additional to the grand prize package, finalists will be awarded as
follows:
The first prize winner will receive:
* An editing studio with furniture
* An AMD Athlon 64 X2 dual-core processor-based "Dream System"
The second prize winner will receive:
* An AMD Athlon 64 X2 dual-core processor-based "Dream System"
The other 25 finalists will receive packages that include:
* An AMD Athlon 64 X2 dual-core processor
* DreamWorks movie passes and DVD Collection
* AMD-branded T-shirt and hat.
Please visit http://www.64seconds.com for detailed contest rules and prize
information.
About the AMD Athlon 64 X2 Dual-Core Processor Family
AMD Athlon 64 X2 dual-core processors put the power of dual-core
technology on the desktop. For the end-user, it delivers exceptional
multi-tasking
capabilities and high performance on digital media and can result in
increased performance over similar single-core processors when running
multiple applications simultaneously. AMD Athlon 64 X2 dual-core
processors provide the same level of features customers have grown to
expect with the AMD Athlon(tm) 64 processor family.
* AMD64 technology runs today's 32-bit and tomorrow's 64-bit
software.
* AMD's Enhanced Virus Protection* when enabled by certain
operating systems, including the current versions of Microsoft(r)
Windows(r), Linux, Solaris and BSD Unix.
* Cool'n'Quiet(tm) technology to enable a quieter computer and
help lower power costs.
* HyperTransport(tm) technology and an integrated DDR memory
controller helps reduce I/O bottlenecks to increase overall performance.
About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information, visit http://www.amd.com