AMD Sponsors Solar Decathlon Team (Green Friendly)

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Apoptosis
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AMD Sponsors Solar Decathlon Team (Green Friendly)

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AMD SPONSORS SOLAR DECATHLON TEAM TO INCREASE AWARENESS OF CONSUMERS' ENERGY OPTIONS

The University Of Texas at Austin leverages AMD's Cool'n'Quiet(tm)technology to demonstrate the potential benefits for today's energy-efficient home
SUNNYVALE, CALIF. - Oct. 5, 2005- AMD (NYSE: AMD), a leader in
developing power-efficient, environmentally-conscious innovations such
as Cool'n'Quiet(tm) technology, today announced its sponsorship of The
University of Texas at Austin Solar Decathlon Team (UT SolarD). The UT
SolarD Team will compete in the 2005 Solar Decathlon taking place
October 7-14, 2005 in Washington, D.C. Founded by the U.S. Department
of Energy's Office of Energy Efficiency and Renewable Energy, the Solar
Decathlon is an international competition in which 18 college and
university teams from around the globe compete to design and build
houses that demonstrate the advantages of a solar lifestyle.
AMD will support the UT SolarD Team by providing an AMD Sempron(tm)
processor-based PC for the home and an AMD Athlon(tm) 64 processor-based
PC for the exhibition in Washington, D.C. In addition, AMD will provide
thin client networked devices powered by AMD Geode(tm) GX SOM-144 RDK
processors, support for printing and collateral, and a monetary donation
for house transportation costs.

"This sponsorship is a natural outgrowth of AMD's shared
interest with the University of Texas to advance energy efficiency,"
said Jonathan Seckler, desktop division product manager, AMD. "With our
existing performance-per-watt leadership with the AMD Opteron(tm)
processor, AMD remains committed to empowering consumers to make smart
choices that positively impact them and the global environment. By
working closely with the UT SolarD Team, AMD can better understand the
power consumption of PCs in the home to integrate even better efficiency
and power savings into future processors based on AMD64 technology."

As part of the competition, teams will compete in an appliance
contest and be judged on how energy efficient their appliances are in
their respective solar homes. The specific
contest, which involves such appliances as computers, televisions and
dishwashers, is designed to replicate appliance energy use in the
average American home. By leveraging AMD's award-winning Cool'n'Quiet
technology, an innovation that lowers power consumption in desktop PCs,
the UT SolarD Team, like environmentally-conscious consumers, can
experience energy efficiency improvements of up to 28 percent, according
to tests validated by the U.S. Environmental Protection Agency (EPA).

"AMD is a key contributor on the UT SolarD project - a company
committed to developing products that minimize the impact of technology
on the environment, and to sharing those benefits with the broader
public," said Frederick Steiner, dean of the School of Architecture at
The University of Texas at Austin. "AMD's energy-efficient processors
are an ideal fit for our energy-conserving project that requires the use
of leading-edge, efficient technology, and the fact that they have a
significant presence here in Austin doesn't hurt either."

All desktop AMD Athlon 64 processors boast the innovative Cool'n'Quiet
technology, a system-level feature that enables a quieter running system
and reduces the power consumption of a computer whenever maximum
performance is not needed. By reducing the amount of power drawn from
the power supply unit, Cool'n'Quiet technology also helps users save
money on electricity. Cool'n'Quiet technology was recognized in 2005 by
the U.S. EPA for significantly reducing a computer's active power
consumption. For more information, visit http://www.amd.com/coolnquiet
The UT SolarD Team is student run and includes undergraduate and
graduate students from the schools of architecture, engineering, and
liberal arts as well as volunteers, faculty advisors, and an Advisory
Committee of local professionals. They will compete against teams from
around the world in 10 contests to see which team can design, build and
operate the most livable and energy-efficient completely solar-powered
house. As part of the competition, students also create Web sites and
offer house tours to the public to share their knowledge. More
information about the UT SolarD Team is available at
http://www.utsolard.org/

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors,
Flash memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused
solutions for technology users, ranging from enterprises and governments
to individual consumers. For more information, visit http://www.amd.com
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killswitch83
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Post by killswitch83 »

Now that's a good example of well-exercised social responsibility. All manufacturers have some sort of responsiblity to the environment, I know, but it seems what AMD is sponsoring here can quite easily spill over into what's called social responsiveness (where an organization "goes the extra mile" beyond their standard obligations responsibilities)....good on them, because the environment needs to be cleaned up somehow. I'm curious though, aren't they also working with automotive manufacturers on an environmentally-conscious care (thought I saw something once where they were working with one on a hydrogen car, or it may have been an electric, not sure). I hope they keep this trend up, and perhaps spark some more "friendly" competition with Intel, heheh 8)
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