Legit Reviews

OLD LYME, Conn. – January 25, 2011: Audio specialist Sennheiser announced that the last and most exciting phase of its highly successful HearIAm campaign will take place this March during Austin's South by Southwest (SXSW) music festival. By registering and participating on HearIAm.com, music fans will have a chance to win an all expenses paid trip to Austin, Texas and SXSW, in addition to gaining a unique opportunity to discover and share new music.

As part of the prize, Sennheiser will be awarding the winning music fan with an all expenses paid SXSW experience for three of his or her friends (including flights, accommodations and SXSW tickets) as well as a pair of Sennheiser headphones for each member of the winning party.

Sennheiser launched its HearIAm campaign in June of 2010 in conjunction with PickTheBand.com and Universal Republic Records. Since then, thousands of music fans have registered on the HearIAm portal ( www.heariam.com) in order to discover and share new music from hundreds of high-quality independent artists all across the Americas. The fifth and final phase of the campaign, which concludes in Austin this March, presents a unique opportunity for music fans to experience new music while becoming eligible to win outstanding prizes.

"The music industry has undergone monumental changes during the last decade in terms of how consumers access and share new music," commented Stefanie Reichert, vice president of strategic marketing, Sennheiser. "Our campaign capitalized on this trend by helping bring music artists and fans closer together, while providing music lovers with direct access to exciting and new independent music. So far, our efforts have been very successful with many thousands of music fans having registered on HearIAm.com and thousands of bands having contributed new music. We hope to see even more participation for our last and most exciting phase of the campaign."

On March 18, Sennheiser will host a very special music showcase in Austin, featuring indie rock sensation The Antlers, in addition to hosting a winning band from the last phase of the HearIAm campaign. The winning fan and three of his or her guests will receive VIP access to the performance, which is being held at The Stage on Sixth -- Austin's newest and most exciting music club. Fans and musicians from all over the Americas are encouraged to register and participate in HearIAm. To learn more, please visit http://www.heariam.com.


About Sennheiser
Sennheiser is a world-leading manufacturer of microphones, headphones and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in 60 countries around the world with U.S. headquarters in Old Lyme, Connecticut. Sennheiser's pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

You can find all the latest information on Sennheiser by visiting our website at http://www.sennheiserusa.com.