The first ever European Advertising In Games Forum - http://www.AdvertisingInGames.com - takes place in one week on on Nov 17th, 2005 at the Brian Drewe Lecture Theatre, Imperial College London. The Forum offers a unique chance to identify and examine the opportunities and pitfalls offered by placing advertising in video games and get a unique assessment of the driving forces that are shaping this market. With 250 million computer and video game units sold in 2004, and over $25 billion in revenues, the electronic gaming sector is now the fastest growing sector in the entertainment industry. Attendees can save £50 with advance online registration at http://www.AdvertisingInGames.com
The Forum will bring together for the first time advertising agencies, leading brands, game developers and publishers as well as technology companies, including speakers from the United States where the market for advertising in games has rapidly advanced.
The huge growth in game playing audiences among key demographics offers a new and an unprecedented opportunity for agencies to connect brands with content savvy consumers. For game developers and publishers, advertising in games offers a potentially rich new revenue stream. The conference program features pioneers and practitioners from both the agency/client and game developer perspectives and will provide critical information on how advertising can add realism and revenue for new games and offers insights on the range of options and ROI available when considering games as a new medium.
Speakers include:
Stuart Dinsey, Owner / Publisher, MCV / Intent Media
Brandon Berger, Senior Strategist, Ogilvy One, New York
Ed Bartlett, VP Publishing, IGA Partners
Guy Bendov, Founder, Double Fusion
Henry Piney, Vice President International, Nielsen Entertainment
Ian Baverstock, Business Development Director, Kuju Entertainment Ltd.
Jason Kingsley, Co-Founder and CEO, Rebellion Group
Jonathan Epstein, Agent, United Talent Agency
Julian Ireland, Communications Director, Hive Partners
Justin Townsend, IGA Worldgroup, CEO
Matt Davies, Director of Business Development, Codemasters
Michael Nutley, Editor, New Media Age
Nicholas Lovell, Director, Lodestar Partners
Sean Dromgoole, CEO, Gamevision
Shawn McMichael, Group Product Manager, Microsoft Casual Games
Steve Schlenker, Managing Partner, DN Capital
The full conference program is available online at http://www.AdvertisingInGames.com
European Advertising In Games Forum Taking Place In London
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Apoptosis
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European Advertising In Games Forum Taking Place In London
European Advertising In Games Forum - November 17, 2005 - London, England
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Dragon_Cooler
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first our entertainment with phones and movie theaters now our lives!!! i shoot the person who signs over that!!!
i beg them to please not do that. I can see it now,
"racoon city has been tough, fighting zombies, death everywhere, blood fills the streets. This sure makes one thirsty, why dont i grap a refreshing pepsi to cool my nerve and sooth my soul. Its just what the doctor ordered." always gotta squeeze every penny anyway they can.
i beg them to please not do that. I can see it now,
"racoon city has been tough, fighting zombies, death everywhere, blood fills the streets. This sure makes one thirsty, why dont i grap a refreshing pepsi to cool my nerve and sooth my soul. Its just what the doctor ordered." always gotta squeeze every penny anyway they can.
