NOOK Tablet Launches to Big Order Volume

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NOOK Tablet Launches to Big Order Volume

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NOOK Tablet Launches to Big Order Volume

Company Delivers Fastest, Lightest NOOK Tablet™
to Customers Ahead of Schedule

The Perfect Holiday Gift Now Shipping and On Shelves in B&N Stores
New York, New York – November 16, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, began shipping its highly anticipated NOOK Tablet, the company’s fastest and lightest tablet with the best in HD entertainment, one day ahead of schedule to customers who pre-ordered the product. Featuring Barnes & Noble’s award-winning color reading experience and the best-in-breed entertainment services, including Netflix, Hulu Plus and Pandora, NOOK Tablet will begin arriving today and throughout the week to customers who pre-ordered the device online and reserved units in Barnes & Noble stores. Also starting today, the hit product will be available for demonstration and for purchase, along with the $99 NOOK Simple Touch and the Award winning NOOK Color, at the over 700 conveniently located Barnes & Noble Stores. NOOK Tablet will also be available at Best Buy and Books-A-Million this week and at Staples beginning next week. Customers will be able to buy NOOK Tablet at other leading retailers this holiday season, including Target, Radio Shack, OfficeMax, QVC, PC Richards, Fry's and hhgregg.

Everything you want in a reading and entertainment device, NOOK Tablet offers breakthrough battery life and the best media experience on the world’s most advanced VividView™ color touchscreen, including access to movies, TV shows, music, interactive books and magazines, thousands of must-have apps, lightning-fast Web, email and smooth video streaming for just $249. Following the product announcement on November 7, Barnes & Noble began taking pre-orders at www.nook.com and allowing customers to reserve units in company stores.

“NOOK Tablet is the best wireless reading and entertainment tablet in the 7-inch class, and the customer response has been even greater than anticipated,” said William Lynch, Chief Executive Officer of Barnes & Noble. “At these super-low prices, NOOK Tablet, NOOK Color and the $99 NOOK Simple Touch represent the highest-quality portfolio of reading and entertainment products on the market at the best value. We welcome customers to learn more about our best-selling NOOK product line from our friendly and well-trained NOOKsellers at our new NOOK Digital Shops at their neighborhood Barnes & Noble.”

For customers shopping for the perfect holiday gift this season, Barnes & Noble offers Always Free NOOK Support in all of its neighborhood bookstores and new NOOK Digital Shops, with more than 40,000 NOOKsellers across the country ready to assist customers with choosing the right product for their needs, setting up their NOOK devices or choosing their next great read.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 704 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 635 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble’s NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.
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