Opera Payment Exchange brings mobile payments to the 99%
Posted: Tue Feb 28, 2012 9:57 am
Opera Payment Exchange brings mobile payments to the 99%
San Mateo, Calif. and Barcelona,
San Mateo, Calif. and Barcelona,
February 28, 2012
Opera Software today launched the Opera Payment Exchange (OPX) to provide the world’s best user experience in mobile payments. The Opera Payment Exchange will enable the global user base of Opera Mini, the world’s most popular mobile browser, with the power to carry out mobile transactions securely and simply with payment instruments they know and trust.
The Opera Payment Exchange will enable payment transactions for more than 160 million Opera Mini users by acting as a glue between content providers, publishers and mobile billing systems and digital payment gateways, while building trust with end consumers. OPX provides APIs that members of the ecosystem can use to make mobile-payment processing within the Opera Mini browser seamless, resulting in higher transaction success rates.
With OPX, every player in the mobile payments ecosystem stands to gain:
n For Opera Mini users, OPX will provide a secure and trustworthy mobile-payment experience that is ubiquitous, convenient and easy to control.
n For publishers, OPX helps maximize the potential of their existing billing connections with carriers, payment instrument providers and payment gateways, by increasing conversions through merchandising intelligence based on transactions performed on the publishers website, and through a trusted user experience.
n For operators, OPX provides a new revenue stream with standardized integration, better support and retailing insights based on carrier billing.
n For payment providers and payment gateways, OPX will overcome inconsistent user experience and fear of fraud with one-click, native support for payment instruments.
“At Opera, it is all about giving the user the best possible experience,” said Mahi de Silva, EVP for Consumer Mobile, Opera Software. “Mobile payments have so far been a privilege for users of high-end devices in developed markets. With OPX, Opera is expanding this to all devices, no matter the location, carrier or payment instrument by giving the stakeholders in the ecosystem the right technology to carry out the transactions.”
Opera is already working with several valuable partners including InMobi SmartPay, Yandex.Money and Bango to make Opera Payments Exchange a ubiquitous part of mobile payments in many regions, with coverage expanding to other parts of the globe rapidly in the coming year.
For more information, visit Opera at Mobile World Congress located at Hall 1 at Booth C44. To schedule an interview or demo of Opera’s latest offerings, contact Pål Unanue-Zahl on palu[at]opera.com.
About Opera Software
The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 250 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything.
Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. OPERA, OPERA SOFTWARE, OPERA MINI and the O logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.
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Yandex.Money to power the Opera Mobile Store
San Mateo, Calif., and Barcelona, Spain,
February 28, 2012
Opera Software announced today its partnership with Yandex.Money to simplify mobile payment in the Opera Mobile Store in Russia and other CIS countries.
Through this partnership, Yandex.Money will be the preferred method of payment for users of the Opera Mobile Store in countries where Yandex.Money operates. Opera Mobile Store customers will be given a choice to pay for their app purchases using Yandex.Money. If they choose that method, they will be able to opt for single-click purchases for future transactions, making mobile payment a hassle-free process.
Yandex.Money is the most popular e-commerce payment system in Russia. The Opera Mobile Store is the fifth most popular mobile app store in the world and serves most popular platforms including Android, Symbian, iOS, BlackBerry and Java. The Opera Mobile Store has more than 45 million downloads a month.
The Opera Mobile Store is featured as a Speed Dial link in the Opera Mini and Opera Mobile browsers and is accessible to more than 160 million users of Opera’s mobile browsers worldwide. In Russia, the Opera’s browsers for phones constitute more than a 66 percent market share, according to StatCounter, a third-party source that tracks browser market share.
“This integration with Yandex.Money gives our users in Russia and the CIS countries a lot more convenience when buying apps from the Opera Mobile Store and a reason to come back frequently,” said Lars Boilesen, CEO, Opera Software. “As we roll out support for Yandex.Money within our Opera Mobile Store, we will continue to work with Yandex to enable the same frictionless user experience for other publishers and partners within the mobile ecosystem.”
“E-Money is widely recognized as the most convenient micropayment tool in Russia and the CIS. Yandex.Money customers have long been paying for digital content and they appreciate the ease and safety with which they can tie their banking card with their Yandex.Money account, and how their e-wallets can be topped up via cash machines, bank transfers or at retail stores,” said Jane Zavalishina, CEO, Yandex.Money. “We are happy that our partnership with Opera is growing and we welcome Opera’s decision to make its products more available on the local markets.”
For more information, visit Opera at Mobile World Congress located at Hall 1 at Booth C44. To schedule an interview or demo of Opera’s latest offerings at the show, contact Pål Unanue-Zahl on palu[at]opera.com.
About Yandex.Money
Yandex.Money is the largest electronic payment system in Russia offering easy, safe and reliable methods for paying for purchases online. Every day, the system adds over 9,000 new accounts and sees more than 100,000 customer payments for products and services. Yandex.Money is accepted in more than 3,500 online stores. Online customers can use Yandex.Money to pay for products and services ranging from web hosting and mobile bills to clothes and event tickets.
About Opera Software
The worldwide World Wide Web — any device, any platform, any bandwidth, absolutely anywhere in the world. Opera Software was founded in 1994, based on the idea that access to the web should be a universal right. 250 million people (and counting) use the Opera web browsers for computers, mobile phones, TVs and other connected devices. Opera also delivers tools, distribution, engagement, monetization and market insights to developers, publishers and brands around the world. We are passionate about breaking down barriers, so everyone can share in the power of the internet. Our vision of one web for all remains at the heart of what we do, because we believe that participation changes everything.
Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. OPERA, OPERA SOFTWARE, OPERA MINI and the O logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.