AMD and STMICROELECTRONICS Work on Set-Top Boxes
Posted: Wed Jan 04, 2006 10:04 am
AMD AND STMICROELECTRONICS COLLABORATE TO HELP DELIVER ENHANCED DIGITAL ENTERTAINMENT EXPERIENCES
- Merging TV content with rich, interactive applications generated by PCs makes TV more personal and engaging -
- Merging TV content with rich, interactive applications generated by PCs makes TV more personal and engaging -
GENEVA and SUNNYVALE, Calif. - Jan. 4, 2006 - AMD (NYSE: AMD) and
STMicroelectronics (NYSE: STM) today announced their commitment to bring
immersive, new digital entertainment experiences to televisions. The
first step is a network-connected set-top box reference design based on
ST's new STB710x single chip solutions for set-top boxes. This
combination is designed to deliver a world-class, high-definition
(H.264, WM9), cable, satellite, terrestrial, or IP set-top box. When
connected to a desktop or notebook PC via a home network, the TV
experience can be transformed from traditional and "linear" to a new,
interactive experience.
As part of AMD's digital media vision also announced today, AMD LIVE!
will help extend the power and flexibility of the PC. With ST's new
set-top box design, AMD and ST are working together to help enhance
consumers' digital entertainment experiences.
"AMD wants to change the way consumers experience home entertainment,"
said Iain Morris, senior vice president, Digital Consumer Media and
Pervasive Computing, AMD. "Consumers, retailers and OEMs can benefit
from AMD's collaboration with industry-leading companies like
STMicroelectronics to deliver true innovation and outstanding
technologies to the home entertainment market. When consumers can
utilize the power and flexibility of the PC to enhance their favorite
entertainment devices in the home, they prevail with enriched
experiences."
"The power of interactive media experiences on TV is that it puts the
viewer in control," said Christos Lagomichos, group vice president and
general manager of the Home Entertainment Group, STMicroelectronics.
"Media applications running on
the PC and delivered via the TV allow consumers to select the precise
content that suits their mood using a traditional remote control and
interact with their shows in ways that make the shows more compelling.
STMicroelectronics is committed to working with innovative leaders like
AMD to deliver solutions that offer consumers these new, interactive
experiences."
About AMD
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash
memory devices and low-power processor solutions for the computer,
communications and consumer electronics industries. AMD is dedicated to
delivering standards-based, customer-focused solutions for technology
users, ranging from enterprises and governments to individual consumers.
For more information visit http://www.amd.com