RELATIONSHIP WITH FLURRY TO ESTABLISH
THIRD-PARTY MOBILE PUBLISHING INITIATIVE
Santa Monica, CA - June 13, 2012 - Activision Publishing, a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), today announced that the company has formed a strategic relationship with Flurry Inc., a leading mobile application, advertising and measurement platform, to establish a new mobile publishing initiative that will identify and assist third-party developers in the development, publishing, distribution and promotion of independent titles on iOS and Android platforms.
The initiative will marry Flurry's best-in-class mobile analytics and advertising platform with Activision's industry experience, scale and mobile online platform, to provide developers with access to a large-scale customer base alongside best-in-industry development and monetization support. The games will be published under the Activision Mobile Publishing brand, however, the game developers will retain full IP control of their existing intellectual property.
"A world class partner such as Flurry will position Activision for mobile growth in the future and we are confident our relationship will yield significant insight into mobile development and distribution," said Eric Hirshberg, CEO of Activision Publishing. "Additionally, Activision and Flurry are uniquely qualified to provide mobile developers with funding, resources and unmatched marketing expertise, while also allowing them to retain their intellectual property. We are confident this relationship and our new platform will yield significant results and are excited to launch it."
Flurry President and CEO, Simon Khalaf, said, "We are thrilled to partner with Activision to deliver the most developer-friendly partnership in mobile games today. Activision's ability to support indie developer innovation, paired with Flurry's ability to reach over 250 million consumers daily through its AppCircle user acquisition network, positions us to help generate the next wave of top mobile games."
About Flurry
Flurry operates the leading mobile app measurement and advertising platform, powering more than 190,000 apps for more than 70,000 companies. Flurry helps companies grow, retain and monetize high quality audiences in the new app economy.
About Activision Blizzard
Activision Blizzard, Inc. is a worldwide online, PC, console, handheld and mobile game publisher with leading positions across the major categories of the rapidly growing interactive entertainment software industry.
Activision Blizzard maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, South Korea and China. More information about Activision Blizzard and its products can be found on the company's website, www.activisionblizzard.com.